On this page, you will find the release highlights for all major releases of Broadsign Direct.
We’ve extended the preemptible campaign workflow from Broadsign Control into Broadsign Direct, making it easier for sales teams to add preemptible campaigns to their proposal.
Whether the preemptible campaign is used to reach a frequency goal or as bonus air time, once submitted, Broadsign Control will automatically calculate whether the preemptible campaigns can play according to availability, removing the unnecessary hassle of manually figuring out when and where to schedule a preemptible campaign.
With the latest update, Broadsign Direct users can create category exclusion lists to prevent ads from being shown on screens that they should not. For example, a campaign for a liquor brand could be made ineligible to play on screens inside or near schools or hospitals.
Packaged, Synchronized Screens
Want to sell several screens - and synchronize their playback - in a single location? It’s now as easy as selecting the synchronization option in Broadsign Direct and choosing which screens to include in the package. Broadsign Direct and Broadsign Control will take care of the rest.
Related link: Synchronizing Screens in a Package
Broadsign Direct now allows admin users to limit the saturation for impression and budget types of buy. The goal-seek algorithm, availability check, and auto-rebalancing functionalities will also take into account the maximum saturation settings.
Related link: Digital Inventory Section
Proposal Line Items Amendments
The Proposal Line Items Amendments feature is now available. As a Broadsign Direct Admin, you can make changes to proposal line items that are already held, submitted, booked or live (static proposal line items). Broadsign Direct Admins can amend Frequency, Share of Voice, and Takeover type of buys for digital proposal line items (campaign). The following actions are available:
- Add or remove screens or faces (exclude packages).
- Change the start date and flight duration of a digital proposal line item
- Extend or reduce the flight duration of a static proposal line item (Package Flight Duration rules still apply).
Related link: Amend a Proposal Line Item
New Availability Check Workflow
Make better informed decisions in shorter periods of time with the revised Availability Check. During the proposal process, sales can go beyond simply viewing the proposals blocking the current request by diving deeper into individual proposal line items.
When viewing your blocking proposal, Broadsign Direct now reveals proposal line items in a separate page, with even more data being displayed. See the partial reachability, which is critical when you are selling with impression and budget goals. View affected screens visible in the line item, and download a .csv file for more detailed screen information.
Save time and take quicker action with daily tasks such as proposal holds, bookings and amendments.
Related link: Availability Check Feature
Improved Fill Rate
Understanding fill rate is critical when booking proposals.
In this latest release, the fill rate percentage is broken out per line item to easily identify where the screen pressure is coming from. With additional data available at a glance, sales operators can make strategic proposal changes to better respond to customer requests and, ultimately, generate revenue.
Related link: Fill Rate Information
To support necessary changes during the life of a campaign, Broadsign Direct users can edit existing proposals. In just a few clicks, Sales can promptly clone, add to, or cancel proposals and as a result, provide effective customer service.
Related link: About Proposals
Dynamic Rate Card (Variable Pricing)
Dynamic rate card capabilities grow and so does pricing. Simplify the RFP process and reduce the need to manually update prices by associating seasonal pricing to rate cards.
General Performance Improvements
Cost-effective optimizations have been made when booking, auto-rebalancing and checking for availability in Broadsign Direct. These enhancements will reduce wait time when responding to an RFP and help sales with their day-to-day operations.
Assign specific salespeople as owners of specific proposals. This prevents salespeople from altering each others' proposals.
Related links: Proposal Builder
Static Inventory Management
Create client proposals with both digital and static inventory line items instead of having to create two separate proposals.
When booking static slots on a scrolling poster, users can view the current number of available slots for the selected time period. The information is available in real-time, improving inventory management and streamlining the selling process.
Automatic Campaign Rebalancing
Don’t lose out on ad revenue when an unforeseen problem takes a screen offline. You can now choose to have other screens in your campaign automatically pick up the slack and ensure that you still deliver any "shares of voice", "repetitions" or "impressions" promised to your client.
Help your advertisers maximize the impact of their campaigns by scheduling “domination” campaigns that take over a set of screens for a specific point in time. Broadsign Direct now makes scheduling of takeovers easy, and it automatically reschedules any other existing or affected campaigns to ensure that their goals are still met.
Related links: Schedule a Domination Campaign
Sales managers can now place a hold on specific inventory while they finalize a proposal with a customer. Proposal line items will display their status when they are in progress or on hold, helping the sales team with any last-minute changes. This ensures that the inventory in question cannot be booked by another sales person for a defined period of time. Once the hold period expires, the inventory will be released.
Average Share of Voice is now visible in the side bar for goal-based campaigns. By consolidating key indicators such as SoV to the side-bar, users can make edits to the proposal and quickly glance at the tool to ensure proposal goals are still being met.
Export Screen Selection
Download a list of the screens that match your selection so that you can combine it with other data in external analytics, or send it to other departments. Modify the list and import it to select a whole new set of screens.
Related links: Set Up Digital Inventory