Bonus Plays
Whenever digital faces have low occupancy (less than 33%, for example) and have filler set to play, the advertisement spots tend to be drowned between the many filler spots available. One way to mitigate this problem is to allow the advertisement to play as filler time.
The Bonus Plays feature allows any advertisement content to have bonus plays on top of their normal plays. This allows to maintain a higher level of advertisement without keeping scheduling bonus segments.
Enabling the Feature
To enable the feature, Broadsign Services must activate a global setting. Contact Broadsign Services to activate the feature.
Once the feature is activated, you can create a new loop template or edit an existing one to set the values.
The following parameters are available:
| Field | Description | Value Range |
| Bonus plays max repetitions | How many times files of an advertisement bundle are allowed to play on top of the campaign’s saturation. | 0-3600 |
| Bonus plays max loop percentage | Percentage of the total advertisement loop time is allowed to be used by bonus plays. | 0-100 |
How this Works
By setting both a percentage of loop usage for bonus plays and a maximum number of repetitions, the loop can be automatically filled with fillers and more advertisements.
Note: This feature does not allow bonus plays of editorial campaigns.
The content from campaigns, advertisement and editorials are inserted into the loop, followed by the bonus spots. The advertisements are randomly selected until every advertisement is selected once before the advertisements are selected for a second time and so on. This process stops until either the percentage of loop is filled or the max number of repetitions is reached for every single bundle booked. At this point, if there is still time left in the loop, fillers are added.
Each bonus play can be replaced by a programmatic ad if the setting Send ad server requests for unsold spots is enabled.
Note: Enabling the Send ad server requests for unsold spots setting will result in advertisements playing as bonus over the reserved loop time for ad serving, as this time would be used to play fillers for spots not fulfilled with programmatic ads.
Bonus Spots and Proof of Performance
Currently, the bonus spots will not appear on the respective campaign Proof of Performance reports. This will change in the future.
