On this page, you will find the release highlights for all major releases of the Broadsign Control platform.
Our SmartFeed has gotten even smarter, and can now store any type of historical data and automatically trigger content based on any changes made to that stored data. This can allow you to manage complex campaigns with much less manual work. For example, if you need to run a campaign where different creatives are triggered based on changes to the live score of a hockey game.
Related links: Data Persistence
We’re making it easier for advertisers to calculate their return on investment by enabling you to add custom lines in your proof-of-play report. Additional fields can be added both after a PoP report has been generated and in real time, helping you to fine-tune the transparency of your network and deliver more of the information your buyers want.
Improved Programmatic Functionality
We’re also deepening the programmatic support within Broadsign Control to make it easier to optimize buys made on your network.
Just in Time bidding
With just-in-time bidding, the auction process for programmatic slots is only triggered 30 seconds before an ad starts playing. This helps to minimize the risk of timeouts and revenue loss, and lets buyers enjoy a reduced wait time.
Real-time audience API
Bid requests can now be made using real-time audience data. This will allow bidders to target their campaigns using metrics pulled mere seconds before the ad slot, increasing the likely and perceived value of the buy.
General Performance & Security Enhancements
As always, we’re taking steps to improve the security and performance of our software to better serve the networks we power.
Linux Hardware Acceleration
By offloading video decoding and rendering from CPUs to specialized hardware, we’ve improved overall performance of video transitions on Linux systems. This will help to smooth animations for heavy 4k video transitions.
Monitor sync via HTTPS
Broadsign Control users can now use HTTPS to transfer files and folders to the player. This is a more modern protocol, and provides greater security to you and your network. Note that FTP transfer will continue to be supported as well.
Enhanced security audit trail for AWS
Our recent migration to AWS has opened the door to improved authentication auditing through Amazon’s Security Trail Audit (SQS) tool. Now, you can have all login-in attempts and API calls delivered to you in real-time for enhanced transparency and security.
This release sees the launch of Enterprise Authentication login in addition to a number of features and benefits.
Enterprise Authentication Login
Customers can use the Single Sign On (SSO) approach with Broadsign Control. With a centralized user authentication, system administrators can manage their user database and instantly change or disable access to Broadsign Control. Additionally, users will no longer need to remember separate login credentials, reducing password fatigue.
Ubuntu 18.04 Support
Broadsign Control Player and Broadsign Control API now support Ubuntu Linux 18.04. This version has improved security, supports the latest hardware, and comes with 10 year vendor support.
Pre-Buffering Player API (Skip Next Action)
Benefit from a new player API that enables intelligent buffering of dynamic content specifically relying on external data. Should the external data be unavailable, the dynamic content will be skipped and the next scheduled content will play, ensuring gapless playback.
Related link: Skip Next Command Action
Emergency Messages in Chromium
Avoid reformatting messages and make use of better content rendering by choosing in which browser emergency messages appear. Emergency messages can now be rendered in Chromium.
Related link: The Emergency Tab
Open API Enhancements
A new API call allows for a more intelligent way to retrieve key incidents, removing networking monitoring complexities and reducing bandwidth usage.
Related link: get_incident_v3_by_type
Better Integration with Broadsign Reach
Publishers who have pre-negotiated deals with programmatic buyers, can now use Deal IDs to reserve spots for private groups or individual buyers while still making use of key capabilities such as pacing and dayparting.
Programmatic buyers can now upload HTML5 packages through Broadsign Reach to more easily deploy dynamic content and benefit from responsiveness. HTML5 also allows buyers to gain time by removing the need to manually render multiple versions of the same content.
Related link: The General Section
Note: The documentation for Broadsign Control 13.0 was archived on April 2nd, 2019. See Broadsign Control v13.0 Documentation (Archived).
This release sees the launch of Broadsign Control Live in addition to a number of features and benefits.
Player Monitoring Center
As screenshots are captured, the new player monitoring center gives you a visual representation of your screens, prioritizing those that are showing potential problems, such as screens that are blank, or those showing a black or blue screen. This enables you to proactively spot potential issues quickly and address them accordingly.
Remote Screenshot Capture
With Broadsign Control Live, you can see exactly what’s playing on every screen without having to send a person on-site. Remote screenshots enable you to quickly troubleshoot and obtain visual confirmation that every campaign is playing as it should. These screenshots can also be pushed to a third-party web page such as a customer portal or screenshot proof-of-play reports.
Related links: The Screenshots Tab
On-Demand Player Polling
As we know, things don’t always go quite as planned. Screens might not be displaying as they should, someone may have made a simple scheduling mistake or advertisers may want to suddenly change creative, update campaign frequency or even put an immediate stop to a campaign. With Broadsign Control Live, your team can push these changes instantly without having to wait for the player to poll the server.
When network security policies prevent direct connection between players, this option allows for content synchronization across the bidirectional channel. In other words, you can both send and receive synchronization messages for synced players across the same channel.
By updating content automatically based on external triggers, dynamic campaigns allow for more contextual content. Rather than displaying the same creative throughout the duration of the campaign, advertisers can better engage audiences by updating content as situations change.
Dynamic Content Proof-of-Play (PoP) Support
While advertisers can get more creative with dynamic campaigns, creating various versions of the creatives can require some extra resources. To be sure their efforts are paying off, your advertisers can now analyze the results of their campaign with the Broadsign Control proof-of-play (PoP) log that can now display data based on which content was displayed in HTML5-based dynamic content.
Import third-party data from companies such as Nielsen, Route and GeoPath, directly in Broadsign Control to generate campaign audience reports in real time.
Related links: Audience API
Broadsign understands that different media owners may have different ways of calculating impressions based on audience data provided or purchased. We provide a collection of features that accommodate different methods for both Broadsign Direct and Broadsign Control.
Related links: Impressions Formulas
Screenshot Request Action
The Screenshot Request action allows you to push screenshots (or screenshot bursts) to any URL. As a result, you can see what is happening on your screens in real time. Then, you can troubleshoot issues and ensure dynamic content displays correctly.
Related links: Screenshot Request Action
Dual Quividi Support
You can now capture Quividi audience data and adjust messaging accordingly on dual sided totems using a single player.
Related links: Enable Dual Support
Exclusive Conditions Action
You can now set conditions using Broadsign Control Player API (such as "Emergency", "Public Service" or even a winning game) that will filter out all other content from the loop. No other content will play until the condition is removed.
Related links: Exclusive Conditions Action
Note: The documentation for Broadsign Control 12.1 was archived on 14 August, 2018. See Broadsign Control v12.1 Documentation (Archived).
Display Unit CSV Export
Online and DOOH have many differences which only Broadsign Reach’s SSP can truly service. We’ve enhanced inventory export tools to Broadsign Control Administrator to make deployments of Broadsign Direct and Broadsign Reach easier.
Related links: Bulk Import/Export Display Unit Addresses
Enhanced HTML5 Support
Enhanced HTML5 support with Chromium 59 update and webgl support for smoother playback.
Related links: HTML5 Content
For developers, we have added a REST API to facilitate easier use and to faster deploy integrations. We provide a REST console, using Swagger, that is more intuitive and enjoyable to use.
3G/4G network synchronization allows line-of-sight screens playback to stay synchronized.
Related links: 3G Sync
Screen Suspend/Resume Action
With the Screen Suspend/Resume action of Broadsign Control Player API, you can allow player-side applications to suspend or resume the connected screen.
Related links: Screen Suspend/Resume Action
Keep your network secure with an additional layer of access control with IP whitelists for both Broadsign Control Administrator and Broadsign Publish (Broadsign Creator).
Related links: Domain Properties - General Section
Duplicate MAC Address Protection
Duplicate MAC protection prevents double-registration of players with fake MAC addresses.
Related links: Duplicate MAC Addresses
5.1 Audio Support
Targeted to clients in the cinema vertical, Broadsign Control 12.1 includes support for 5.1 Audio to take advantage of the theatre’s audio capabilities.
Related links: Products Section - The Video Tab
Note: The documentation for Broadsign Control 12.0 was archived in November, 2017. See Broadsign Control v12.0 Documentation (Archived).
Broadsign Reach (formerly Broadsign Serv SSP)
We are committed to bringing clients new programmatic revenue streams. Full native support for Broadsign Reach is now available, including priority campaigns and programmatic events.
Allow for more flexible ad placement over periods of time. Dynamic pacing reacts in real-time to network events and changes by increasing or decreasing the frequency of ad insertion to hit the target.
Related links: Dynamic Pacing
Real-Time POP API
Broadsign Control can export proof-of-play (POP) data to an external location for input into third-party analytics platforms. You can customize analytics and reporting systems with up-to-the-minute proof-of-play information.
You control the frequency at which you receive the proof-of-play logs. Caching of information protects against network outages. Broadsign will upload the data as soon as the network connection resumes, protecting your statistics’ integrity.
The New Availability Report
Based on client feedback, we reorganized the Availability Report.
If issues like overbooking or missing content arise, you can see them right away. Expanding and collapsing of information in the report eases the analysis of much larger networks. You can more easily focus on areas that require attention.
Related links: Availability Report
Ubuntu 16.04 Support
Broadsign Control Player and Broadsign Control API now support Ubuntu Linux 16.04.
Map-Based Campaign Booking
Users of Broadsign Control Administrator can geofence display units in map view, to more easily book campaigns based on geography.
Related Links: Display Units in Map View
Bulk Criteria Import
Schedulers using criteria in Broadsign Control Administrator for fine-grained targeting can now bulk import their criteria.
Related Links: Bulk Criteria Import
Unique Ad Copy Filler
Schedulers using Broadsign Control Administrator can adjust the limit of unique filler ad copies that Broadsign Control Player adds to a loop policy.
Rather than insert filler content (stopping when the loop reaches its maximum duration), schedulers can override this setting by specifying the number of unique filler ad copies used.
Related links: Filler Tab
Bulk Import/Export Display Unit Addresses
In Broadsign Control Administrator, clients of either Broadsign Direct or Broadsign Reach can bulk import the geolocation data of their display units.
Related links: Bulk Import/Export Display Unit Addresses