Share of Loop

The "share of loop" feature enables network operators to apply contractual or planning quotas to a loop policy, splitting it up.

When the amount of advertising on your network is dynamic and constantly changing, share of loop allows your players to automatically maintain the ratio of one kind of content to another.

For example, imagine that half of a loop must be "advertising" content, and the other half must be "editorial" content. Content length is unknown when a contract is signed, so it is difficult to honour it so long as the loop is repetition-based.

Share of loop can help in these cases because it is time-based. It allows the player to adjust playback frequency. As content arrives Broadsign Control Administratorassigns it, via campaigns, to particular "availability categories". The player manages how much content from each availability category will appear on-screen in order to respect the contract.