On this page, you will find the release highlights for all major releases of Broadsign Direct.
To help provide more pacing control when a campaign is picked up by the rebalancing engine, maximum and minimum boundaries can be applied to ensure the system will not oversaturate plays and max out a campaign’s exposure in merely one day.
Related link: About Min/Max Boundaries
In this latest release, all proposal items with a fixed or flexible buy type can be dynamically reallocated. That means if a campaign with a fixed buy was previously moved to make room for a takeover, but the takeover ends up being cancelled, the system is smart enough to move the fixed campaign back to its original spot to reclaim the space.
Broadsign Direct users who’ve enabled Dynamic Screen Selection can now freeze saturation and/or screens before the campaign's start date. Dynamic Screen Selection will work its magic up until the selected day, for instance, 48 hours before the campaign start date. That way, you can confidently tell your buyers where their campaign will be playing and on what screens.
Related link: Use the Saturation Freeze Feature
Gone are the days of manually rescheduling campaigns or cherry-picking screens from a pool of thousands. With dynamic screen selection, the system will select available space from a targeted pool of screens while respecting the campaign criteria.
- It promotes inventory flexibility: Rather than blocking new campaigns by locking up screens or space, the system dynamically selects screens based on what’s available while adhering to the parameters established at the time of building the campaign.
- It reduces the need to manually reschedule: Another benefit is that you’ll no longer have to scour your inventory from A to Z to find another screen if one is at occupancy. Dynamic screen selection does this automatically for you—seamlessly, might we add.
- It allows media owners to say yes to more campaigns more regularly: This feature means campaigns can move between screens, freeing up space to make room for any new incoming activity.
When you book or hold something right now, you can’t amend certain types of buys. With this update, you can now amend all types.
Related link: Amend Proposal Items
Say good-bye to manual calculations and hello to time-saving shared goals. Create and apply a shared goal to multiple proposal items related to one campaign. So no matter how many time zones, cities or screens or how many proposal items that you include in your proposal – you can rely on the system to balance out that common goal for you.
For screens that need to be sold as a group, Broadsign Direct now allows you to proactively group your screens and sell them as one unit. Once grouped as a unit, each screen can either be synchronized to play the same creative or a variety of creatives associated with one campaign.
Related link: Screen Groups
Broadsign Direct’s optimization engine just got more powerful with a dynamic reallocation algorithm.
This new functionality lets the system maximize your inventory by dynamically making room for incoming campaigns during the availability check. It is Broadsign Direct’s way of considering potential rebalancing outcomes when determining whether a brand-new incoming campaign can or cannot be booked, given the criteria and goals. Rather than only considering the distribution of campaigns at that moment, the engine will examine potential ways to move campaigns around and see if there is a solution such that a) everything currently booked or running will maintain its ability to deliver, while b) also freeing up space for the campaign you’re looking to book.
Automatically optimize your network’s yield with content redistribution so smart that it could never be done by hand.
Related link: Use the Reallocation Feature
We understand the need for tools like Broadsign Direct to fit into your existing workflows. This ensures that sales teams are able to perform their duties while adhering to business rules and strategies. For many businesses, this includes following an approval process.
You can now optimize the booking process by setting hold requests in place so that inventory is only reserved when the right requirements are met.
Naming documents, proposals and files in a consistent and logical manner helps keep them organized and easier to find at a glance. Having an agreed convention also simplifies naming a file, since the creator doesn’t waste time having to come up with a descriptive name.
When creating a new proposal in Broadsign Direct, the system generates a generic name. At times, users may want to separate their selected inventory into different proposal items to categorize them accordingly.
Broadsign Direct now enables a domain-wide custom naming template for proposal items. Enforcing a naming convention not only makes it much easier to search for a specific proposal item in Broadsign Direct, but also helps quickly surface PLIs in Broadsign Control.
Previously, the proposal name was the only searchable field being pushed through to Broadsign Control from Broadsign Direct. However, given that proposal names can sometimes be common, users should also have the capability to search for proposal items associated with a proposal using a unique identifier.
In this latest release, Broadsign Direct now enforces a Contract ID for every new proposal created. Implementing and assigning a unique identifier to your proposal not only improves searchability in Broadsign Control, but also enables you to keep track of contracts across your sales ecosystem; from your CRM all the way to your CMS. You’ll have exposed traceability thanks to this now required field.
Don’t think this feature is a great fit for your business? No problem. It can easily be made optional by updating your domain settings.
We’ve updated our API documentation which now includes more transparent details that are relevant to their functionality.
Share of Voice is a type of buy that secures a percentage of a loop for a proposal item. If an advertiser wants to increase the chances of their content to be seen, they can increase their SoV.
We added three new average Share of Voice options, which allows for more flexibility when committing to and delivering Share of Voice proposal items. They add more granularity to the business logic applied for Share of Voice campaigns and guarantees the initial Share of Voice goal while ensuring a more optimized occupancy rate of inventory. The Share of Voice options are:
- Fixed: All-or-nothing approach where the main goal is to guarantee a specific SoV for every loop in the flight duration.
- Daily average (new): Aims to balance the requested SoV target across the selected screens (for each campaign) to achieve a daily SoV regardless of where the time is allocated, respecting the maximum domain saturation, and have a distribution spread as evenly as possible.
- Daily average per screen (new): Aims to balance the requested SoV target across the selected screens of each campaign and within their hourly or defined time period occupancy, to guarantee a daily SoV on each screen by respecting the maximum domain saturation.
- Campaign average (new): Aims to achieve an average SoV ad revenue model that ensures the requested Share of Voice is achieved on average across the duration of the campaign.
Related link: Type of Buy
Having to hand-select the best available inventory for a large-scale DOOH campaign meant to play across many screens can become time consuming. So, we’ve added a smart new workflow that will automatically bulk select the best available screens based on campaign criteria to maximize your inventory fill rate.
Related link: Automatic Selection of Inventory
Work smarter and more efficiently with our improved proposal experience. All necessary campaign information is viewable right on the proposals page, removing the need to open a new window when searching for proposal item details.
We’ve also significantly enhanced visibility of key data for each proposal item, which now includes:
- Start and end dates
- Type of buy
- Rebalancing priority
- Campaign goals
- Ad length
- And much more!
Everything is neatly summarized right on your proposal page, providing you with a handy overview at a glance.
Related link: Proposal Item Grid
Flexible Rebalancing Thresholds
To improve your rebalancing strategy, we’ve tweaked the rebalancing mechanism to now consider two independent rebalancing thresholds, one for under-performing proposals and one for over-performing proposals. By setting independent thresholds, you can ensure that the Rebalancing feature will correctly determine when rebalancing is required by applying different rules to over-performing and under-peforming campaigns.
Related link: Enable Rebalancing Thresholds
To add inventory visibility, you can now see the remaining slots available per loop with the Availability by Duration feature.
Related link: Screen Inventory Components
Meet your advertiser’s campaign objectives with Play Goal, the newest type of buy now available in Broadsign Direct. To guarantee that a campaign will be played a specific number of times throughout a given time period, Play Goal ensures the number of plays is distributed evenly across the screens selected as part of the proposal item. This allows you to set repetition goals without worrying about complex calculations, while maximizing the use of the selected inventory.
Broadsign Direct now allows you to customize your proposal’s automatic hold duration to include or exclude weekends. You can even take it a step further and set the expiration time to midnight, providing your customers enough time to evaluate your offer during their hours of operation.
Related link: General Section (Domain Settings Page)
Broadsign Direct now offers integration with Salesforce through a plugin.
The Broadsign Direct Salesforce plugin streamlines your lead-to-cash workflow by allowing your sales teams to:
- Access real-time availability of your inventory
- Book campaigns
- Optimize yield
- Generate proposals within your existing Salesforce instance
- Follow your own workflows
Related link: Broadsign Direct Salesforce Plugin
We’ve extended the preemptible campaign workflow from Broadsign Control into Broadsign Direct, making it easier for sales teams to add preemptible campaigns to their proposal.
Whether the preemptible campaign is used to reach a frequency goal or as bonus air time, once submitted, Broadsign Control will automatically calculate whether the preemptible campaigns can play according to availability, removing the unnecessary hassle of manually figuring out when and where to schedule a preemptible campaign.
With the latest update, Broadsign Direct users can create category exclusion lists to prevent ads from being shown on screens that they should not. For example, a campaign for a liquor brand could be made ineligible to play on screens inside or near schools or hospitals.
Packaged, Synchronized Screens
Want to sell several screens - and synchronize their playback - in a single location? It’s now as easy as selecting the synchronization option in Broadsign Direct and choosing which screens to include in the package. Broadsign Direct and Broadsign Control will take care of the rest.
Related link: Synchronizing Screens in a Package
Broadsign Direct now allows admin users to limit the saturation for impression and budget types of buy. The goal-seek algorithm, availability check, and auto-rebalancing functionalities will also take into account the maximum saturation settings.
Related link: Digital Inventory Section
Proposal Items Amendments
The Proposal Items Amendments feature is now available. As a Broadsign Direct Admin, you can make changes to proposal items that are already held, submitted, booked or live (static proposal items). Broadsign Direct Admins can amend Frequency, Share of Voice, and Takeover type of buys for digital proposal items (campaign). The following actions are available:
- Add or remove screens or faces (exclude packages).
- Change the start date and flight duration of a digital proposal item
- Extend or reduce the flight duration of a static proposal item (Package Flight Duration rules still apply).
Related link: Amend Proposal Items
New Availability Check Workflow
Make better informed decisions in shorter periods of time with the revised Availability Check. During the proposal process, sales can go beyond simply viewing the proposals blocking the current request by diving deeper into individual proposal items.
When viewing your blocking proposal, Broadsign Direct now reveals proposal items in a separate page, with even more data being displayed. See the partial reachability, which is critical when you are selling with impression and budget goals. View affected screens visible in the line item, and download a .csv file for more detailed screen information.
Save time and take quicker action with daily tasks such as proposal holds, bookings and amendments.
Related link: Availability Check Feature
Improved Fill Rate
Understanding fill rate is critical when booking proposals.
In this latest release, the fill rate percentage is broken out per line item to easily identify where the screen pressure is coming from. With additional data available at a glance, sales operators can make strategic proposal changes to better respond to customer requests and, ultimately, generate revenue.
Related link: Fill Rate Information
To support necessary changes during the life of a campaign, Broadsign Direct users can edit existing proposals. In just a few clicks, Sales can promptly clone, add to, or cancel proposals and as a result, provide effective customer service.
Related link: About Proposals
Dynamic Rate Card (Variable Pricing)
Dynamic rate card capabilities grow and so does pricing. Simplify the RFP process and reduce the need to manually update prices by associating seasonal pricing to rate cards.
General Performance Improvements
Cost-effective optimizations have been made when booking, auto-rebalancing and checking for availability in Broadsign Direct. These enhancements will reduce wait time when responding to an RFP and help sales with their day-to-day operations.
Assign specific salespeople as owners of specific proposals. This prevents salespeople from altering each others' proposals.
Related links: Proposal Builder
Static Inventory Management
Create client proposals with both digital and static inventory line items instead of having to create two separate proposals.
When booking static slots on a scrolling poster, users can view the current number of available slots for the selected time period. The information is available in real-time, improving inventory management and streamlining the selling process.
Don’t lose out on ad revenue when an unforeseen problem takes a screen offline. You can now choose to have other screens in your campaign automatically pick up the slack and ensure that you still deliver any "shares of voice", "repetitions" or "impressions" promised to your client.
Help your advertisers maximize the impact of their campaigns by scheduling “domination” campaigns that take over a set of screens for a specific point in time. Broadsign Direct now makes scheduling of takeovers easy, and it automatically reschedules any other existing or affected campaigns to ensure that their goals are still met.
Related links: Schedule a Domination Takeover
Sales managers can now place a hold on specific inventory while they finalize a proposal with a customer. Proposal items will display their status when they are in progress or on hold, helping the sales team with any last-minute changes. This ensures that the inventory in question cannot be booked by another sales person for a defined period of time. Once the hold period expires, the inventory will be released.
Average Share of Voice is now visible in the side bar for goal-based campaigns. By consolidating key indicators such as SoV to the side-bar, users can make edits to the proposal and quickly glance at the tool to ensure proposal goals are still being met.
Export Screen Selection
Download a list of the screens that match your selection so that you can combine it with other data in external analytics, or send it to other departments. Modify the list and import it to select a whole new set of screens.
Related links: Set Up Digital Inventory