Operations is an enterprise resource planner specifically designed for advertising purposes, with a primary focus on managing static out-of-home (OOH) advertising campaigns. Here are the key functions and features of Operations:
- Managing OOH Advertising Campaigns – Operations is primarily used to manage static OOH advertising campaigns. It provides tools and features to oversee the entire campaign lifecycle, from planning to execution.
- Ensuring Site and Location Availability – One of the core functions of Operations is to ensure the availability of advertising sites and the specific locations within those sites. This is crucial for determining where and when campaigns can be executed.
- Change Requests – Operations allows users to handle change requests effectively. When modifications to a campaign are required, such as changes in dates or locations, Operations provides a structured workflow to manage these requests.
- Design Upload – Users can upload advertising designs and creative content within Operations. This ensures that all the necessary materials are readily available for the campaign.
- Work Order Preparation – Operations facilitates the preparation of work order information. This includes specifying the tasks that need to be executed by the operations team to implement the campaign, such as installing signage or displays.
- Balancing Availability – Operations helps balance changes in availability among different clients or advertisers. This ensures fair allocation of advertising space and locations when multiple clients are involved.
- Integration with Campaigns – While Campaigns is often used for proposal creation and initial campaign planning, Operations takes over when the campaign is accepted by clients and approved by sales managers. It converts these proposals into fully contracted campaigns.
- Face Booking – Operations allows for the booking of advertising faces. This is a critical aspect of managing static OOH campaigns, as it involves reserving specific advertising spaces for client campaigns.
- Chartist Usage – Typically, chartists (individuals responsible for managing and optimizing advertising campaigns) use the Operations module to ensure that campaigns are executed smoothly and according to plan.
Use Operations to manage the following tasks:
- Campaigns
- Assets
- Designs
- Pricing
