Target Static Inventory by Format

Format Targeting (Static Faces)

Guaranteed Campaigns

You can target faces in a static line item according to their format (for example, billboard, poster, scroller).

  • You can include or exclude specific formats from your targeting.
  • You can create an unlimited number of targeting rules.
  • Clicking the Format drop-down menu displays the list of available formats.
  • When you select several formats from the list, the formats have an OR relationship. For example, if you select the "Billboards" and "Kiosks" formats, the system targets faces with the billboard OR kiosk formats.

Examples

Here's how you can use format to target specific screens:

  • Include faces that have the following format:
    • Billboards
    • Kiosks

  • Exclude faces that have the following format:
    • Bus Shelters
    • Wallscapes