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Fixed vs. Flexible Campaign Types
Guaranteed Campaigns
Campaigns can be categorized in two primary campaign types: Fixed and Flexible, each offering distinct approaches to advertising.
- Fixed Campaign Types – These campaigns offer a more rigid structure, focusing on guaranteed placements and frequency:
- Flexible Campaign Types – These campaigns offer more adaptability and focus on achieving specific goals:
The following video describes how to use flexible campaign types in the Broadsign Platform.
Note: This instructional video is also available in French and Spanish.
