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The Guaranteed Campaigns module can adapt to different sales models. To do so, it offers the possibility of commercializing the inventory in different ways by using Types of Buy.
This section describes the Types of Buy available in the Digital Line Item Page of the Guaranteed Campaigns module and the specifics related to them.
The Type of Buy determines how your digital campaign's performance is measured and delivered.
Use the table below to choose the right type of buy for your sales model.
| If Your Goal Is... | Use This Type of Buy |
|---|---|
| To guarantee a specific number of plays across your screens... | Play Goal |
| To guarantee a specific number of impressions... | Impressions Goal |
| To guarantee a percentage of the total ad time (Share of Voice)... | Share of Voice |
| To take over the entire loop for a period of time... | Takeover |
| To book a campaign with a flexible end date that runs until the budget is depleted... | Flexible |
Your Administrator may have defined which types of buy you can use. In that case, some of the types of buy listed in the drop-down menu may not be available for you. For more information, see Type of Buy Configuration in the Platform Settings.
