The campaign data report provides details of user-definable data from interactive sign/kiosk applications.
You can use the Data Capture action, via the Player API, to gather the data which the report will feature. See Data Capture.
The Campaign Data report shows the campaign details summary and then a column for each entry from the key value pair information entered by the interactive application. The report can be exported in HTML, CSV or PDF.
For more information, see The Player API – Data Capture Action – Access the Data.