The Campaign Performance Report

The campaign performance report lists a campaign’s repetitions as displayed over the course of its lifetime, as well as its saturation.

Additionally, it provides the interaction count if the campaign was set to be interactive.

To generate the campaign performance report, use one of the following methods:

    • Go to the Schedules ribbon, and click on the Campaign Performance icon.

Generate the campaign performance report from the Schedules ribbon

    • From the resource tabs on the left, select Campaigns. Then, from the list panel, right-click on a campaign. From the contextual menu, select Campaign Performance.

Generate the campaign performance report from the contextual menu

Next, input information into the following pages:

    • Performance Report View Selection: Select two different views of the report: view performance report per day, and view performance report per display unit folder.

The Performance Report View Selection page

    • Report Type Selection: Select the information you would like to see in the report.

The Report Type Selection page

For both the repetitions and impressions information, it is possible to customize the report by controlling which columns to show: from the achieved, planned and performance values. In addition to repetitions and impressions, it is also possible include interactions when the Campaign was set with interactivity. For more information, see Interactive Campaigns.

A sample Campaign Performance report

The repetitions are broken down by calendar days. For each day, the amount of repetitions produced by the current Campaign across the network is listed, as well as the amount of expected repetitions according to the Loop Policies of the booked Frames, and the percentage achieved of this estimated total. There is also a cumulative total of these values for all days at the top of the report.

The totals in the Campaign Performance Report for a given Campaign are tallied using the playback statistics reported by the Broadsign Player systems. The Broadsign Players report their statistics when they poll the server, so a repetition is not reported until the Player’s next poll. As such, the totals in the report for a Campaign that is currently active may not all be completely up-to-date at a given point in time, particularly if any of the Players are MIA.

Mobile

A sample Campaign Performance report for a mobile campaign

If you have integrated Broadsign Mobile into your configuration, you can include mobile metrics in your Campaign Performance report.

Quividi

If you have integrated Quividi into your configuration, you can include audience metrics in your campaign performance report.

The batch campaign performance report provides an overview of the performance of several campaigns at once.

To generate the batch campaign performance report go to the Schedules ribbon, click the arrow on the Campaign Performance icon, and from the menu select Campaign Batch Performance.

Next, input information into the following pages:

    • Report Campaigns Selection: Select two different views of the report: view performance report per day, and view performance report per display unit folder.
        • All currently active campaigns: The report will provide a summary of the performance data for all active campaigns.
        • Campaigns between a specific date range: A second page will prompt you to specify a start and end date range and all the campaigns active within that range will be listed in the report.
        • Manually selected campaigns: This option will open a tree selector from which you can select the campaigns you wish to include in the report.

The Report Campaigns Selection page of the Add Batch Campaign Performance Report wizard

    • Report Type Selection: Select the information you would like to see in the report.

The Report Type Selection page of the Batch Campaign Performance report

After selecting the desired option and which performance information to include, for each matched campaign, the performance to date will be shown in a summarized view:

A sample Campaign Performance report