Campaigns

The “Campaigns” training video is part of the “Content and Scheduling” playlist:

• 1 of 5: Ad Copies
• 2 of 5: Categories
• 3 of 5: Campaigns (below)
• 4 of 5: Customers
• 5 of 5: Events

Campaigns: Outlines how to book campaigns, and edit their properties.

If you select “Campaigns” from the resource tabs on the left, then right-click anywhere in the work area, you will see this menu:

• Add Campaign: Book a campaign. See Campaigns – Booking.
• Edit Campaign: Edit the properties of a particular campaign. See Campaigns – Editing.
• Reserve Media Package: Book a media package. See Media Packages.
• Renew Campaign: Renew an existing campaign.
• Batch Campaign: Book campaigns in batches. See Campaigns – Batches.
• Batch Add Frames: Add frames to campaigns in batches. See Batch Add/Drop Frames
• Batch Drop Frames: Drop frames from camapaigns in batches. See Batch Add/Drop Frames
• Add Campaign Folder: Opens the Add Folder wizard, enabling you to add a folder within the campaigns resource.
• Edit Folder: Opens the Folder Properties. See “Folder Properties, Contacts and Notifications” below.
• Campaign Performance Report: Generates the Campaign Performance report. See Campaign Performance Report.
• Campaign Plan Report: Generates the Campaign Plan report. See Campaign Plan Report.
• Campaign Data Report: Generates the Campaign Data report. See Campaign Data Report.
• Media Compatibility Report: Generates the Media Compatibility report. See Media Compatibility Report.
• Campaign Details Report: Generates the Campaign Details report. See Campaign Details Report.

For general information about adding, editing and deactivating resources, see Resources – Overview.

To edit a campaign folder, from the contextual menu, select Edit Folder.

General

• Resource ID: The ID number of the resource.
• Name: The name of the resource. You can edit the name.
• Active: Deselect Active to deactivate the resource.

Contacts

Specify the contact information for your campaign folder. The settings you configure (see below), will decide the notifications that this contact will receive.

Settings

Specify the types of notifications sent, and configure their thresholds.

Campaign not ready notification

When you create a campaign, you can opt to receive an email notification if any of the following is missing:

• Active schedule
• Active bundle
• Active ad copy

• Start: Defines when the alerting begins, in advance of the campaign start date. The maximum is 10 days, 23 hours, 59 minutes.
• Remind every: Defines the reminder period in hours/minutes. The value must be greater than 20 minutes.

The Broadsign Administrator will evaluate promoted campaigns that are set to start within 12 days.

Schedule overlap prevention

When enabled, this notification sends a pop-up message to users adding or editing a schedule in a campaign within this folder. This message only appears if the schedule overlaps with another schedule in the same campaign.

• Enable: When selected, enables the notification.

Ad copy doesn’t match slot length

Checks the duration of an ad copy against the slot as specified in its corresponding campaign. The pop-up alert provides details about the discrepancy, and prompts the user if they want to proceed.

• Enable: When selected, enables the notification.
• Tolerance (over): Specify, in seconds, the tolerance of an ad copy that exceeds the slot length.
• Tolerance (under): Specify, in seconds, the tolerance of an ad copy that is shorter than the slot length.

In the list panel of explorer view, each resource has a column selector menu. With this menu, you can configure the list panel to display information you want.

To access a resource’s column selector menu:

1. From the view bar, select Explorer view.
2. In the list panel, hover your pointer over the panel header.
3. Right-click, and the column selector menu will appear.
4. Select as many column options as you want.

• Id: Indicates the unique ID number of the resource. See Resources – Overview.
• Active: Indicates whether the resource is in an “active” or “inactive” state. See Resources – Overview.
• Folder Id: Indicates the unique ID number of the resource folder.
• Domain Id: Indicates the unique ID number of the domain. See Domain Properties – The General Section.
• State: Indicates the state of the campaign: “Held” state shows “0”; “Contracted” or “Canceled” shows “1” (A canceled campaign displays “1” because it was contracted at one time). See Campaigns – Editing – The General Section.
• Start Date: Indicates the campaign’s start date. See Campaigns – Editing – The General Section.
• End Date: Indicates the campaign’s end date. See Campaigns – Editing – The General Section.
• Start Time: Indicates the campaign’s start time. See Campaigns – Editing – The General Section.
• End Time: Indicates the campaign’s end time. See Campaigns – Editing – The General Section.
• Duration: Indicates the campaign’s duration. See Campaigns – Editing – The General Section.
• Creator User Id: Indicates the ID of the user that created the campaign. See Users.
• Creation Date: Indicates the date on which the user created the campaign. See Campaigns – Editing – The General Section.
• Promoter User Id: Indicates the ID of the user that promoted the campaign from a “held” state to a “contracted” state, if applicable.
• Promotion Date: Indicates the date on which the promoter user changed the campaign’s state from “held” to “contracted”.
• Customer Id: Indicates the unique ID number of the customer resource that corresponds to the campaign, if applicable. See Customers – Customer Resources.
• Estimated Repetitions: Indicates the estimated number of repetitions the campaign will reach by the end of its scheduled run. See Campaigns – Editing – The Plan Section.
• Repetitions Calculated On: Indicates the date on which Broadsign Administrator calculated the estimated number of repetitions.
• Saturation: Indicates the increase (or decrease) to the number of times a campaign will play per loop. See Book a Campaign – The Duration Page or Playlist Generation – Loop Policy Transforms.
• Default Schedule Id: Indicates the unique ID number of the campaign’s default schedule. See Campaigns – Editing Schedules.
• Media Package Id: Indicates the unique ID number of the media package on which the user scheduled the campaign, if applicable. See Media Packages – Edit Properties.
• Default Category Id: Indicates the unique ID number of the campaign’s default category, if applicable. See Categories and Triggers – Edit Properties.
• Default Segment Category Id: Indicates the unique ID number of the campaign’s segment category, if applicable. See Categories and Triggers – Overview.
• Default Bundle Weight: Indicates the weight of the default bundle, if applicable. See Bundles – Edit Properties.
• Default Trigger Category Id: Indicates the unique ID number of the campaign’s default trigger category, if applicable. See Categories and Triggers – Overview.
• Default Fullscreen: Indicates whether the you have set the custom geometry of the campaign as full screen or not. See Campaigns – Booking – Geometry.
• Interactivity Trigger Id: Indicates the unique ID number of the campaign’s interactivity trigger, if applicable. See Interactive Campaigns.
• Interactivity Timeout: Indicates the timeout value, if the campaign is interactive. See Interactive Campaigns.
• Day of Week Mask: Indicates the days of the week for which you have scheduled the campaign to appear. See Campaigns – Booking – Date Range.
• Auto Synchronize Bundles:
• Goal Amount: Indicates the number of repetitions, impressions or interactions set as the goal before the campaign expires. See Campaigns – Booking – Campaign Goal.
• Goal Unit: Indicates the unit (repetitions, impressions or interactions) with which you are measuring the campaign’s goal amount. See Campaigns – Booking – Campaign Goal.
• Has a Goal: Indicates whether or not the campaign has a goal.
• Goal Reached On: If the campaign has reached its goal, this column indicates the date on which it was reached.
• Default Attributes: Attributes assigned to new bundles added to the campaign. See Bundles.
• Secondary Separation Categories: Displays the secondary separation categories associated with the campaign, if applicable. See Loop Policy Transforms – Second-Level Separation.
• Broadsign Creator Player Id: Indicates the unique ID of the player you have dedicated to preview the Broadsign Creator loop, if applicable. See Broadsign Creator.
• Default Category Name: Indicates the name of the default category associated with this campaign. See Categories and Triggers.
• Default Segment Category Name: Indicates the name of the default segment category associaed with this campaign, if applicable. See Categories and Triggers and Playlist Generation – Loop Policy Transforms.

The following pages will help you set up, book, edit, and maintain your campaigns:

• Options: You can configure the Add Campaign Wizard, which takes the user through the booking process.
• Booking: We show you how to book a campaign through the Add Campaign Wizard, page-by-page (assuming that you selected all of the wizard options during set-up).
• Editing: Once you have created a campaign, you can access its properties to edit some of its settings.
• Overbooking: Overbooking allows network operators to prevent campaigns from targeting display units that have already had their available time booked.
• Batches: The Add Campaign Batch Wizard allows network operators to schedule multiple similar campaigns in one process.
• Bundles: Bundles are groups of ad copies that are scheduled as a whole in the Broadsign Administrator.
• Schedules: Schedules are the resources that tell campaigns which content to display and during which block of time to display it.
• Interactive Campaigns: It is possible to specify an interactivity trigger on a Campaign so that if the screen is touched when it is playing, it will trigger supplementary content such as a catalog or web page.

After you have booked a campaign to your network, you can then move on to other basic steps:

• Customers
• Content & Scheduling Tutorial – Add a Customer
• Events
• Schedules Tutorial – Schedule an Event