Campaigns – Batches

The campaign batch wizard allows network operators to schedule multiple similar campaigns in one process. Networks that use an editorial content mixed with advertisement content plan will find this useful as segments of editorial can be quickly ordered and scheduled.

Define segments of ad copies to create campaigns

The Batch Campaign Wizard is accessible through the Customer context menu or the top-level campaign context menu. It is designed to automate the case where you need to create multiple campaigns that share the same targeting criteria and date ranges. For example, a common use case is to use the Batch Campaign Wizard to define a completely new playlist with a drag and drop GUI for segments, weights, categories, fullscreen, etc. Once the playlist is defined, the wizard will create all the campaigns for each Ad Copy automatically. It even allows you to specify the naming convention you would like to use.

The first three pages of the Batch Campaign wizard are similar to the regular Reservation Wizard: network branch targeting, Display Unit Criteria targeting and Frame Criteria targeting. The next page allows you to specify either a custom date range or select a broadcast month which is the first to last day of that month, inclusively. On the next page you can specify a time range. The campaigns will be created in the same Customer as the Ad Copy, and by default they will have the same name as the Ad Copy. However, you can customize the naming convention for the created campaigns on the sixth page of the wizard by defining a prefix string and a suffix that is automatically generated from the segment name, category name and bundle weight.

The Batch Settings page

The next page allows you to define the Ad Copies and properties that will be used to create the batch of campaigns. If you are creating an ordered playlist, start by adding a segment. Ad copies added to a Segment will automatically have a weight defined that will dictate its playback order when displayed by a Broadsign Player. Ad Copies that are added outside of segments cannot have a bundle weight, but can have a separation category defined in order to space them out as far as possible in the loop. Make sure to set the duration of each Ad Copy appropriately and specify whether or not the Ad Copy should be displayed fullscreen. Once you have defined the properties of the Campaigns you would like to create, click Next. The final page presents an overview of the campaigns you are about to create. Review the list for accuracy and click “Go” once you are satisfied. The wizard will then proceed to create all t he reservations in sequence, and depending on your settings, will promote them to campaigns.

The batch Add Frames wizard is accessible from the customer context menu or the top-level campaigns context menu. This wizard allows you to to select a targeted series of frames using the standard campaign targeting features (Network branch, Display Unit and Frame criteria) and then add targets to, or remove targets from, any series of campaigns in a batch mode. This feature is useful when, with already-existing campaigns, you add or remove newly-commissioned display units.

Other campaign-related resources include:

    • Booking: We take you through the Campaign Wizard, page-by-page, assuming that you selected all of the Wizard options during set-up.
    • Editing: Once you have created your Campaign, you can edit and adjust certain aspects of it.
    • Overbooking: Overbooking allows Network Operators to prevent campaigns from targeting Display Units that have already had their available time booked.