From within the options menu, you can configure options related to the creation of campaigns.
These options impact the pages a user sees as they add a campaign.
For general information about campaigns, see Campaigns.
For a basic tutorial about booking a campaign, see Quick Start Tutorial – Book a Campaign.
For an intermediate tutorial about booking a campaign, see Content and Scheduling – Book a Campaign.
The “Campaigns” training video, in which we cover how to configure campaign options, is part of the “Content and Scheduling” playlist:
- 1 of 5: Ad Copies
- 2 of 5: Categories
- 3 of 5: Campaigns (below)
- 4 of 5: Customers
- 5 of 5: Events
Campaigns: Describes campaigns in the Broadsign Administrator. Configuring campaign options starts at 1:57.
By default, when using display unit selection or criteria targeting, it is not necessary to select any of the available display units. In order to force a selection and prevent users from going to the next page in the campaign creation wizard, a domain property will need to be set in the Settings section under the User Defaults tab.
The available domain-level user settings for campaigns are:
- Force Display Unit Selection in Campaign Wizard
- Force Display Unit Criteria Selection in Campaign Wizard
- Force Frame Criteria Selection in Campaign Wizard
For more information, see Domain Properties.
The Campaign Wizard has four default pages:
- Welcome
- Ad Copy Selection
- Date Range
- Duration (includes Loop Saturation)
In addition, you can configure automatic options and add pages to the Wizard.
To access these options, log in to the Broadsign Administrator and go to: Edit > Options > Campaigns & Events.
Automatic Options
With each automatic option, you can choose between:
- Ask: The Administrator will ask the user if they want to carry out the action.
- Always: The Administrator will always include, or activate, this feature or option.
- Never: The Administrator will ignore this feature or option in all cases.
The automatic options are:
- Promote newly created Reservations and events? – Organizations that do not reserve time on the network before the negotiations are complete, and thus often promote the Reservation to a Campaign immediately upon creation, the Broadsign Administrator can perform auto-promotion. See Campaigns – Booking.
- Propagate modifications on campaign and event properties to assigned ad copies?
- Re-target campaigns when changing Display Unit Criteria?
- Re-target campaigns when changing Frame Criteria?
- Select destination folder on campaign promotion?
Wizard Options
The optional steps are:
- Custom Geometry: Set campaign ad copies to full-screen, or to a custom geometry. (Appears in the Wizard as Geometry.)
- Category: Assign a category to the campaign’s ad copies. (Appears in the Wizard as Category Separation.)
- Loop Segment: Assign a segment to the campaign’s ad copies. (Appears in the Wizard as Bundle Loop Segment.)
- Synchronization: Play related Ad Copies at the same time by assigning a trigger category. (Appears in the Wizard as Bundle Trigger Category.)
- Targeting by Display Unit criteria: Target display units by criteria. (Appears in the Wizard as Display Unit Criteria Targeting.)
- Targeting by Frame criteria: Target Frames by criteria. (Appears in the Wizard as Frame Criteria Targeting.)
- Targeting by Display Unit: Target by Display Unit folders. (Appears in the Wizard as Display Unit Targeting.)
- Time range: Target a specific time range.
- Conditions: Define conditions to use on Ad Copies.
- Preemptible: Specify whether this campaign is preemptible. (Appears in the Wizard as Preemption.)
- Inventory Category: Add an inventory category to the campaign. Used exclusively with the “share of loop” feature. See Share of Loop.
- Interactivity: For Campaigns holding an interactive Trigger. (Appears in the Wizard as Bundle Interactivity.)
- Campaign Goals: For Campaigns that must self expire once a specified goal has been reached. (Appears in the Wizard as Campaign Goal.)
- Mobile: You can enter the Broadsign Mobile settings.
- Notes: You can enter notes for the Campaign, e.g., “External screens must be off by 9 pm.”
Other campaign-related resources include:
- Booking: We take you through the Campaign Wizard, page-by-page, assuming that you selected all of the Wizard options during set-up.
- Editing: Once you have created your Campaign, you can edit and adjust certain aspects of it.
- Overbooking: Overbooking allows Network Operators to prevent campaigns from targeting Display Units that have already had their available time booked.
- Batches: The Campaign batch wizard allows Network Operators to schedule multiple similar campaigns in one process.