Campaigns – Options

From within the options menu, you can configure options related to the creation of campaigns.

These options impact the pages a user sees as they add a campaign.

The “Campaigns” training video, in which we cover how to configure campaign options, is part of the “Content and Scheduling” playlist:

Campaigns: Describes campaigns in the Broadsign Administrator. Configuring campaign options starts at 1:57.

The domain-level settings that impact campaigns

By default, when using display unit selection or criteria targeting, it is not necessary to select any of the available display units. In order to force a selection and prevent users from going to the next page in the campaign creation wizard, a domain property will need to be set in the Settings section under the User Defaults tab.

The available domain-level user settings for campaigns are:

    • Force Display Unit Selection in Campaign Wizard
    • Force Display Unit Criteria Selection in Campaign Wizard
    • Force Frame Criteria Selection in Campaign Wizard

For more information, see Domain Properties.

The Campaign Wizard has four default pages:

    • Welcome
    • Ad Copy Selection
    • Date Range
    • Duration (includes Loop Saturation)

In addition, you can configure automatic options and add pages to the Wizard.

To access these options, log in to the Broadsign Administrator and go to: Edit > Options > Campaigns & Events.

Automatic Options

Configuring automatic options
With each automatic option, you can choose between:

    • Ask: The Administrator will ask the user if they want to carry out the action.
    • Always: The Administrator will always include, or activate, this feature or option.
    • Never: The Administrator will ignore this feature or option in all cases.

The automatic options are:

    • Promote newly created Reservations and events? – Organizations that do not reserve time on the network before the negotiations are complete, and thus often promote the Reservation to a Campaign immediately upon creation, the Broadsign Administrator can perform auto-promotion. See Campaigns – Booking.
    • Propagate modifications on campaign and event properties to assigned ad copies?
    • Re-target campaigns when changing Display Unit Criteria?
    • Re-target campaigns when changing Frame Criteria?
    • Select destination folder on campaign promotion?
Wizard Options

Configure campaign wizard options
The optional steps are:

    • Custom Geometry: Set campaign ad copies to full-screen, or to a custom geometry. (Appears in the Wizard as Geometry.)
    • Category: Assign a category to the campaign’s ad copies. (Appears in the Wizard as Category Separation.)
    • Loop Segment: Assign a segment to the campaign’s ad copies. (Appears in the Wizard as Bundle Loop Segment.)
    • Synchronization: Play related Ad Copies at the same time by assigning a trigger category. (Appears in the Wizard as Bundle Trigger Category.)
    • Targeting by Display Unit criteria: Target display units by criteria. (Appears in the Wizard as Display Unit Criteria Targeting.)
    • Targeting by Frame criteria: Target Frames by criteria. (Appears in the Wizard as Frame Criteria Targeting.)
    • Targeting by Display Unit: Target by Display Unit folders. (Appears in the Wizard as Display Unit Targeting.)
    • Time range: Target a specific time range.
    • Conditions: Define conditions to use on Ad Copies.
    • Preemptible: Specify whether this campaign is preemptible. (Appears in the Wizard as Preemption.)
    • Inventory Category: Add an inventory category to the campaign. Used exclusively with the “share of loop” feature. See Share of Loop.
    • Interactivity: For Campaigns holding an interactive Trigger. (Appears in the Wizard as Bundle Interactivity.)
    • Campaign Goals: For Campaigns that must self expire once a specified goal has been reached. (Appears in the Wizard as Campaign Goal.)
    • Mobile: You can enter the Broadsign Mobile settings.
    • Notes: You can enter notes for the Campaign, e.g., “External screens must be off by 9 pm.”

Other campaign-related resources include:

    • Booking: We take you through the Campaign Wizard, page-by-page, assuming that you selected all of the Wizard options during set-up.
    • Editing: Once you have created your Campaign, you can edit and adjust certain aspects of it.
    • Overbooking: Overbooking allows Network Operators to prevent campaigns from targeting Display Units that have already had their available time booked.
    • Batches: The Campaign batch wizard allows Network Operators to schedule multiple similar campaigns in one process.