Campaigns – Editing

Once you have booked a campaign, you can access its properties to edit some of its settings.

The “Campaigns” training video, in which we cover how to edit campaign properties, is part of the “Content and Scheduling” playlist:

Campaigns: Describes campaigns in the Broadsign Administrator. Editing campaign properties starts at 17:23.

General

The General tab of Campaign Properties
The Campaign goal may be edited in the Campaign’s properties under the General tab for Campaigns in a Held or Promoted state. You are unable to edit a goal that was already reached, nor can you reactivate such a Campaign.

The Reservation and Campaign properties dialog contain essentially the same information and options. The State tab shows the resource as being in the “Held” state if it is a Reservation. Once it is promoted, the state changes to “Contracted”. A Reservation or Campaign can also be canceled in the General tab of the Campaign Properties dialog, at which point its status is set to “Canceled”, its booked airtime is relinquished, and it is rendered inactive.

The State field will show “Goal Reached” whenever the Campaign self-expires after having reached its goal.

Two additional lines will appear in the heading of Campaign Performance reports should they be created with a goal:

    • Repetitions Goal Amount: 1500
    • Goal Reached: No

Campaigns created with a goal specification will have a check performed every 60 minutes to verify if the goal has been reached. The state will be updated to “Goal Reached” when the set objective has been met. Generally this causes the Campaign to exceed its target by a small number.

Info

The Info tab of Campaign Properties
The Info tab provides an overview of a Campaign’s details.

Also, you can rebook a Campaign from the Info tab. See Rebook Campaigns (In-Place Editing).

Notes

The Notes tab contains a text field for recording any pertinent information about the Campaign. The notes can be edited at any time and their main function is to keep track of any relevant information that can also be shared between schedulers, or any Broadsign Administrator users with access to the resource in question.

Media Package

The Media Package section specifies if the Campaign was created from a Media package and if so which one.

Log

The log tab details changes made to the Campaign either manually or through the SDK. The type of change made is recorded also. From this tab it is possible to add new changes and to acknowledge existing changes made to the Campaign. When a change is made or acknowledged the current user and date is recorded.

To add a log entry:
  1. Click Add.
  2. Enter the content of your log.
  3. Select the type of log entry:
      • Creation
      • Modification
      • Cancellation

The Add Log Entry dialogue box

  1. Click Finish.
Bundles

The Bundles tab of Campaign Properties
In the other tabs, you can specify the default separation, segment and trigger categories as well as the geometry properties for this Campaign. If set, all bundles created within the default schedule will inherit these properties. This avoids having to set these properties repeatedly on each bundle in the Campaign. Note that these properties only apply to newly created bundles and changing these properties will not affect existing bundles.

For more information about Bundles, see Bundles.

Mobile

You can change the following settings of a button in a Broadsign Mobile page:

  • Activate or deactivate the button.
  • Change the URL to which the button points.
  • Edit or replace the button’s image.

For more details, see Book a Mobile Campaign.

Preview

The Preview tab of Campaign Properties
In order to see how a Campaign will loop its scheduled ads from one playlist iteration to the next, the Campaign can be previewed from the Preview tab of the Campaign properties dialog. When the user clicks the Play button in the Preview page, the Administrator will download the files from the Broadsign Server if it does not already have them, and then display them.

Creator

The Creator tab of Campaign Properties
The Creator tab allows for the selection of the Creator playlist that will be used when previewing the Campaign. If the Campaign targets multiple players, it is possible to select which one to preview.

Frames

The Frames tab of Campaign Properties
The Frames tab in the Reservation and Campaign properties dialog shows the Frames the current Reservation or Campaign has booked. These Frames will all display the content scheduled to the Campaign once it is promoted from a Reservation.

For more detailed information, see Booked Frames.

Repetitions

The Repetitions tab of Campaign Properties
The Repetitions tab of the Reservation and Campaign properties dialog shows an estimate of the total amount of times it will display an ad on any of its booked Frames.

For more detailed information, see Campaign Repetitions.

Criteria

The Criteria tab of Campaign Properties
On one page, you can see all of the Criteria that, when creating the Campaign, you used to target Display Units and Frames. See Create a Campaign with the Wizard – Targeting.

For more detailed information about Criteria, see Criteria and Conditions.

The Schedules tab of Campaign Properties
Under the Schedules tab, the Calendar View allows you to see all active schedules in a campaign.

You can view the calendar in either List, Day, Week, or Month format. Configure the calendar view with the View drop-down . The Administrator automatically assigns each schedule a color code.

You can rearrange the schedule’s start and end dates by dragging and dropping the start or end of the bar. It is also possible to drag and drop the whole schedule to change its start and end date.

For more information, see Schedules.

Other campaign-related resources include:

    • Overbooking: Overbooking allows Network Operators to prevent campaigns from targeting Display Units that have already had their available time booked.
    • Batches: The Campaign batch wizard allows Network Operators to schedule multiple similar campaigns in one process.