Campaigns are made of up of segments. Segments contain bookings and ultimately faces.
The segment advertising space can be sold, or be allocated the status of bonus. Theses are called purchase types. Sold means sold and it is no longer available. However, depending on contract terms it may be classed as a bonus.
Bonuses
At its simplest level, bonuses are a means of tracking what advertising space has been given away for free.
- Guaranteed Bonus
- This status will be used when space is promised to be delivered to an advertiser at no extra charge.
- Non-Guaranteed Bonus
- This status will be used when space is to be delivered, only if available, at no extra charge.
Booking Types
Broadly, these determine how flexible purchases can be as well.
- Fixed
- The location has been sold and it cannot be moved or pre-empted or changed. Generally, most purchases are fixed.
- Moveable
- The location can be replaced by another location of equal value.
- Pre-emptable
- The location can be removed from the advertiser with no guarantee of a replacement.
- Void
- A location that is included the proposal or contract for informational purposes but is not available.
- Filler
- A board that has availability but has general purpose content on it to prevent a blank face.
