Creative Formats

This page lists the creative formats supported in campaigns (Screen). They are to be used when filling out the audience target (see Step 3 – Set your Audience Targets).

The Audience Campaigns module supports the following image and video types:

Supported Image Creative Types

Supported Image Types

Audience Campaigns

The Audience Campaigns module supports the following image types:

  • .png
  • .jpg

Note: The Audience Campaigns module does not support the .jpeg extension.

Supported Video Creative Types

Supported Video Types

Audience Campaigns

The Audience Campaigns module supports the following video types:

  • .mp4
  • .mov
  • .wmv

Creative to Aspect Ratio Mapping

Audience Campaigns

When setting the Audience target, the Audience Campaigns module matches a creative format with an aspect ratio (Width / Height). The following table describes how this matching is performed.

Creative Width Creative Height Resolution Ratio From Resolution Ratio To
416 1584 0.247 0.281
480 1536 0.281 0.342
640 1696 0.342 0.4
810 1920 0.4 0.4631
960 2048 0.4631 0.5
1080 1920 0.5 0.6111
1200 1920 0.6111 0.67
1080 1486 0.67 0.8
1920 2160 0.8 0.89
456 504 0.89 0.93
1296 1296 0.93 1.02
1200 1080 1.02 1.22
1600 1200 1.22 1.45
1056 672 1.45 1.65
1920 1080 1.65 1.9
1288 616 1.9 2.285
1152 476 2.285 2.5168
2302 864 2.5168 2.78181
544 176 2.78181 3.4
1408 400 3.4 3.872
1836 432 3.872 4.51
1920 400 4.51 4.9
5760 1080 4.9 5.8
2304 384 5.8 6.5
7680 1080 6.5 7.35

Example: For all screens having an aspect ratio between 1.65 and 1.9, the Audience Campaigns module will request a 1080x1920 creative format.

  • 7680 x 1080
  • 5760 x 1080
  • 2304 x 384
  • 2302 x 864
  • 1920 x 1080
  • 1920 x 960
  • 1836 x 432
  • 1600 x 1200
  • 1400 x 400
  • 1152 x 476
  • 1280 x 800
  • 1200 x 400
  • 384 x 288
  • 2160 x 3840
  • 1920 x 2160
  • 1200 x 1920
  • 1080 x 1486
  • 1080 x 1920
  • 810 x 1920
  • 640 x 1696
  • 480 x 1536
  • 960 x 1080
  • 416 x 1584
  • 1296 x 1296