Create an Audience Campaign

When accessing the Audience Campaigns module, you are first directed to the Campaigns tab. You can start a new campaign from there.

To create an Audience campaign:

1. Click the New Campaign button at the top right corner of the Campaigns page.



The campaign creation wizard is displayed.



The wizard contains several sections that will allow you to create the campaign. The map on the right will display the screens that you have selected.

2. Select an existing Advertiser (buyer) from the drop-down list, or create a new one.
• The Advertiser drop-down lists the advertisers for which you have created a campaign before. As you type the name of the advertiser, the list filters to that advertiser’s name.
• If this is the first time that you create a campaign for that advertiser, the name does not appear and the Audience Campaigns module informs you that you are creating a new advertiser. This advertiser will be saved and will appear in the drop-down for future campaign creation.

You can optionally enter an External ID for that advertiser.

The external ID is any ID that you might use outside the Audience Campaigns module to identify items in internal reports.

Note: The external ID is not generated by the Audience Campaigns module.

You can apply the same external ID to any combination of campaigns or placements, or use a unique ID for every campaign and every placement.

3. Enter a Campaign Name. You can optionally enter an External ID for that name.

The external ID is any ID that you might use outside the Audience Campaigns module to identify items in internal reports.

Note: The external ID is not generated by the Audience Campaigns module.

Ideally, choose a relevant campaign title and adhere to a naming convention. Doing so will help you search through your campaigns quickly.

The campaign name will appear on your invoice alongside the advertiser name, so you may want to add a contract, insertion order, or reference number.

Here's a good naming example: #IO45364 - Travel Awareness - Q1 2022.

When creating a campaign, you are automatically creating a first line order In the Audience Campaigns module, line orders are within each campaign. These are the guidelines that you give the Audience Campaigns module. You can have multiple line orders per campaign. for that campaign. You can customize this line order by providing a Line Order Name.

You can optionally enter an External ID for that name.

The external ID is any ID that you might use outside the Audience Campaigns module to identify items in internal reports.

Note: The external ID is not generated by the Audience Campaigns module.

You can add multiple line orders for each campaign. For example, you might want a line order by city, region in the country, or day part, all with different settings.

If you need more than one line order, see Add Line Orders to a Created Campaign.

Tip: We suggest that line order names be unique within the campaign.

You can target inventory between five geographical zones:

• Australia
• Canada
• Europe
• United States
• Rest of the world

This feature is useful if you have inventory in several geographical zones. For instance, if you have inventory in both Canada and the USA, you would create two line orders, one for each market.

When you select an inventory market, the map view automatically moves to that market and displays the available inventory.

It's time to define who you want to target with your campaign.

Create your audience by refining the location, environment, points of interest (POI), and screen parameters.

The campaign creation wizard offers many ways to define your audience targets. They are all optional. Let's explore them.

Weather Conditions

You can target screens according to Local Weather or Destination Weather conditions. The targeted screens will check the weather conditions before playing the ad. Parameters include temperature and sky conditions.

Note: Even weatherpeople get it wrong! Because of its unpredictable nature, we cannot provide campaign impression estimates when weather moments are selected.

For example, you could set a Weather Moment to advertise sunscreen to young families nearby parks when the outside temperature is above 20 degrees Celsius on a sunny day.

Finance

You can use the following conditions to set a Finance Moment:

• Stock – Select one of the popular stocks or enter your own. Then define the specific commodity price change when to bid.
• Currency – Select a currency and define the specific currency change when to bid.
• Crypto – Select one of the popular commodities or enter your own. Then define the specific crypto price change when to bid.
• Commodity – Select one of the popular stocks or enter your own. Then define the specific commodity price change when to bid.
• Index – Select one of the popular stock exchange indexes or enter your own. Then define the specific index value change when to bid.

For example, you could set a Finance Moment to advertise trading products to investors when the market is favorable.

Now that you have set your audience and venue targets, the budget and schedule section is the next step.

The Audience Campaigns module currently supports Impressions campaigns. However, you still need to add a target number of impressions for each line order.

Note: The campaign will stop delivering once the number of impressions is achieved.

When creating a campaign, you can specify the priority level of each line order.

When Broadsign receives bid requests, it analyzes the request and identifies eligible campaigns to include in the bid response. Broadsign selects campaigns that are sent in a bid response according to the following criteria:

1. Pacing. Only underpacing campaigns are considered.
2. Priority level assigned to the campaign.
3. Campaign CPM price. Campaigns are ordered according to their CPM price, from highest to lowest.

You can assign three different priority levels to Audience Campaigns Line Order. We recommend to use the Standard priority for most of your campaigns, except when necessary.

• Standard – Use the Standard priority if:
• The campaign is not time-sensitive.
• You plan on revisiting the budget and targeting of the campaign.
• High – Use the High priority if:
• It is a time-sensitive campaign.
• The overall budget is high and the Advertiser is a high-profile customer.
• The campaign is under-pacing.
• Low – Use the Low priority if:
• The campaign is over-pacing.
• The campaign is an “add-on” to an overall campaign.

Last but not least, it's time to upload your creatives to finalize your campaign.

Each line order within a campaign must have at least one associated creative.

A line order can have multiple creatives associated with it. If multiple creatives meet the criteria for a given screen (language, resolution, etc.), the system will randomly select one for display.

See Creative Formats for information on the creative types and formats supported.

Broadsign will automatically generate a list of the formats you need based on your chosen criteria. See Upload Creatives for more details.

You can also save your campaign as a proposal, as described in Create a Proposal.

That's about it. Try it out and see how quick and easy it can be to create your digital out-of-home campaign!