Note: This page describes the new Digital Line Item flow. For the previous flow, see Use Contextual Filtering (Obsolete).
Points of Interest (POI) Targeting
Guaranteed Campaigns
Points of interest are landmarks or well-known buildings, such as banks, museums, or hospitals. You can include or exclude venues close to points of interest by defining a radius around them.
For example, you could:
- Advertise sunscreen to young families nearby parks.
- Advertise construction material to contractors nearby renovation centers.
- Advertise city attractions to tourists nearby museums.
- Exclude certain venues, for example, when you have an ad for alcohol and want to exclude primary and secondary schools. You do this by clicking the
button and it will turn red, indicating it will exclude that environment.
