Use Contextual Filtering (Obsolete)

You can use contextual filters to target the inventory available when performing the following task:

Tip: Some of the contextual filters may not be available, depending on if you are filtering digital screens or static faces.

Contextual filtering allows you to filter your digital screens or static faces based on geographic and demographic data.

To utilize the Contextual filter for precise geographic targeting, ensure your screens or faces possess valid latitude and longitude coordinates. These coordinates determine the screen's or face's location and enable accurate targeting within the filter.

  • Digital Screens – You can verify and modify these coordinates directly within the Display Unit settings in our Content and Network Management solution. Detailed instructions on managing Display Unit information, including location settings, can be found in the Display Units section of the Content and Network Management documentation.

  • Static Faces – You can verify and modify these coordinates in the Static Operations module. For more information, refer to Latitude/Longitude.

You can add a Contextual filter for digital screens.

To use the contextual screen filter:

  1. Log in to the Guaranteed Campaigns module (we will assume you have logged in as a Direct Sales user) (see User Permissions).
  2. Create a Guaranteed Campaign.
  3. Select Screens Manually or Select Screens Dynamically.
  4. Access the Filters panel.

  5. In the Filters panel, click Apply contextual filter.

    6. The Contextual Screen Filter page is displayed. It allows you to target your inventory.

    You can:

  6. Once your targeting is done, click Save filter.

    7. The filter is applied to your inventory list and only the screens that fit the filter are displayed.

    • To update the filter, click the Contextual Filter label. You will be brought to the Contextual Screen Filter page.
    • To delete the filter, click the X icon on the the Contextual Filter label.
    • If you want to add another contextual filter, you must create a new line item and apply the filter in it.

You can update an existing Contextual screen filter.

To update a contextual screen filter:

  1. Log in to the Guaranteed Campaigns module (we will assume you have logged in as a Direct Sales user) (see User Permissions).
  2. Edit a Guaranteed Campaign
  3. Click the Contextual Filter label. You will be brought to the Contextual Screen Filter page, where you can modify the filter.

    4. You can:

  4. Once your targeting is done, click Save filter.

Include or exclude screens near certain locations such as states, cities, zip codes, addresses, or lat/long.

You can enter up to 250 locations in the search field. These locations are listed under the search field. You can then define the radius around which to look for screens.

Bulk Upload

To efficiently add multiple locations to target screens, click the button in the search field.

The Geolocation List window is displayed.

  • Enter locations using one of the following identifiers:
    • Addresses
    • States
    • Provinces
    • Cities
    • Zip Codes
    • Postal Codes
    • Lat/Long
  • Each location must be on a separate line, delimited by a line break.
  • You can enter up to 10,000 locations.
  • Once the list is complete, click Match Locations to match your locations with the system data. The Bulk Upload window will display the matching results.
  • When available, specify a search radius around each location using the Radius drop-down menu. This expands the search area for relevant screens.

  • Click Add Locations to incorporate the matched locations into your campaign. They will appear beneath the search field.

  • You can exclude certain locations by clicking the button and it will turn red, indicating it will exclude that location.

You can target specific venues and screens by selecting particular environments. The targeting is based on the Venue Type value defined on the screens through the Broadsign Platform inventory. When using this targeting, the system checks the different venue types for which you have inventory and displays them as targets.

The Venue Type parameter is available in the Digital and Static tabs of the Inventory page.

You can set the Venue Type parameter when performing one of the following actions:

Broadsign offers a wide range of environments. For more information, see Venue Types.

Note: The list of available environments will differ based on your inventory.

Environment targets

For example, you could:

  • Advertise low interest credit cards to students in campuses.
  • Advertise suitcases to travellers in airports.
  • Advertise shoes to consumers in malls.

Points of interest are landmarks or well-known buildings, such as banks, museums, or hospitals. You can include or exclude venues close to points of interest by defining a radius around them.

For example, you could:

  • Advertise sunscreen to young families nearby parks.
  • Advertise construction material to contractors nearby renovation centers.
  • Advertise city attractions to tourists nearby museums.
  • Exclude certain venues, for example, when you have an ad for alcohol and want to exclude primary and secondary schools. You do this by clicking the button and it will turn red, indicating it will exclude that environment.

Criteria are keywords or tags that allow you to target specific screens for content delivery. By assigning criteria to screens, you can ensure that your content is displayed only on the most relevant screens within your network. You can assign multiple criteria to each screen for efficient, error-free scheduling

Assigning criteria to screens is done within our Content and Network Management solution. For more information, see Criteria and Conditions in the Content and Network Management documentation.

Once screens have their criteria assigned, you can target them by clicking the Add Criteria button to create a targeting rule. There is no limit on the number of targeting rules that you can create.

Category Exclusions

If you have selected category exclusions in Step 3 – Select Category Exclusions (Optional) of creating the campaign, these exclusions are listed as read-only targeting rules. They cannot be changed or removed.

Examples

Here's how you can use criteria to target specific screens:

  • Include screens with Have all of the following criteria:
    • Airport - Customs
    • Airport - Gates

    This will target screens located in the Airport Custom and Gates areas.

  • Include screens with Have any of the following criteria:
    • Auckland
    • Bangkok

    This will target screens located in either Auckland or Bangkok.

  • Exclude screens with Have all of the following criteria:
    • Airport - All
    • Auckland

    This will exclude screens that have been categorized as being in Auckland airports.

  • Exclude screens with Have any of the following criteria:
    • Hospital - Cafeteria
    • Hospital - Lobby

    This will exclude any screens that have been categorized as being in the Lobby or Cafeteria of an Hospital.

Combining Include and Exclude Criteria

For more complex targeting, you can combine include and exclude criteria. For example, you could include screens that have all the "Auckland" and "Bangkok" criteria, and exclude screens that have any of the "Hospital - Cafeteria" or "Hospital - Lobby" criteria. This would ensure your content is only displayed on screens located in Auckland and Bangkok, excluding any screens located near the Cafeteria or Lobby of hospitals.

By effectively utilizing criteria, you can precisely target your content, ensuring it reaches the right audience at the right time and place.