Create a Guaranteed Campaign

To start the campaign creation process:

Guaranteed Campaigns

1. Access the Guaranteed Campaigns Module.
2. Click the New Campaign button at the top right corner of the Guaranteed Campaigns page.



This creates a blank campaign.

3. Enter a name for the campaign (required before you can save it). Then, enter your client's information.

The remaining information is optional.

Tip: You must at a minimum enter a name before you can save the campaign.



Field	Description
Campaign Name	Give your campaign a name. The campaign will appear with this name across your domain. You can edit the name until you have booked the campaign.
Client ID	Enter an ID# for your client. Use this to track revenue for billing purposes. Optional. If you are an Admin user and want to export revenue data, see Export Revenue Data. Note: Guaranteed Campaigns will leave the client ID off of the final PDF.
Contract ID	Enter a contract ID, if applicable. The ID can be any combination of alphanumeric characters, must be unique, and must belong to a single campaign at a time. This ID is associated with all line items in the campaign. The ID is not case sensitive so, for example, Contract ID "contract123" is the same as "CONTRACT123". Your Administrator may have defined the Contract ID as mandatory. For more information, see Make the contract ID field mandatory. When submitting a campaign for booking, each line item is converted to an individual campaign in the Content and Network Management solution with the same Contract ID and Proposal ID, but with their own Proposal Item ID. Once a campaign is submitted, it is no longer possible to modify the Contract ID, except by specific users with special privileges. In that case, the new Contract ID is propagated to the Content and Network Management solution. For more information, see The Contract Info Tab in the Content and Network Management documentation.
Full Name	Enter a contact name for your client. Optional.
Company Name	Enter the company name of your client. Optional.
Phone	Enter your client’s phone number. Optional.
Email	Enter your client’s email address. You can enter multiple email addresses, separated by the ";" character. Optional.
Address	Enter your client’s mailing address. Optional.
Ownership	Users with the Direct Sales Coordinator, Direct Sales Manager, Direct Sales Admin, or Admin role can assign the current campaign to a user with the Direct Sales role. This Direct Sales user will be able to edit the campaign. See User Permissions. A green check mark icon indicates that the ownership assignment is successful.

To create a shared goal:

Guaranteed Campaigns

1. Scroll down to the Set Shared Goals section of the Campaign Builder.
2. Click the Create Goal button.



The Create a Goal window opens.



3. Enter the name "Impressions Goal" in the Goal Name field.
4. Select Impressions in the Type of Goal drop-down menu.

The goal can be impression-based or repetition-based.

5. Set the Enter Goal Target field with "30000" impressions.

The target will differ depending on the Type of Goal that you have selected. For instance, if you have an impression-based goal, you will need to define the target amount of impressions for your goal.

6. Click Create.

The Goal is created and listed in the Set Shared Goals section of the Campaign Builder. It can be used by any line item that is part of the same campaign.

To select category exclusions:

Guaranteed Campaigns

1. If applicable, select exclusions in the Category Exclusions section.



• Exclusions apply to all screens.
• You can select one or more category exclusions.



Note: Once a Category Exclusion has been assigned to a saved campaign or package, it cannot be modified.

To finish the campaign creation process:

Guaranteed Campaigns

1. Select one of the following options:



• Delete – Deletes your progress from your domain. You will be unable to retrieve your work.
• Done – Saves the campaign. Considered an "explicit" save of your changes.
• Hold – Holds the campaign for the number of days specified in the Domain Settings in the Campaign hold expires at field (see Campaign hold expires at).

If your Admin has enabled the Campaign Hold Approval feature, you do not have the permission to reserve inventory without approval. Your hold request will be sent for approval. The user with the hold/renew request approval privilege will need to approve or reject the hold request before the inventory is reserved.

For more information on campaign holds, see About Inventory Holds.

• Submit for booking – Submits your campaign to your scheduling team for booking.
• Book Campaign – If you have assigned creatives to the campaign, starts your campaign immediately without going to the Content and Network Management solution to promote it.
2. Hold a campaign or submit it for booking.

When holding a campaign or submitting a campaign for booking, the Campaign Builder performs an availability check with the screens or packages that you have selected.



3. If screens are partially available, click the See blocking campaigns link in the availability check window to see the list of campaigns that are already booked on them.



4. Click Hold or Book in the availability check window, depending on the action that you are performing.

When holding a campaign or submitting a campaign for booking that has a shared goal, there is a visual indication that shows whether the goal can be reached. The shared goal must be achievable and all inventory in the line items contributing to the goal must not be completely unavailable to proceed with the hold or book.

If a campaign has both shared goal and stand alone line items:

• Line items that share the same goal are held or booked as a unit.
• Independent line items are held or booked as usual.

Tip: If the Book, Hold or Request Hold buttons are not available, that may be because your admin has prevented users from reserving inventory when there is partial availability. You can click the See blocking campaigns link to view which campaigns have partial availability. See Blocking Line Items Window for more details.

When a campaign is booked and managed by the Guaranteed Campaigns module, it is converted to individual campaigns in the Content and Network Management solution. If you generate the Campaign Performance Report in the Content and Network Management solution, you will see that the report currently does not take into account the Guaranteed Campaigns way of handling goal delivery (e.g. per-screen saturation changes). The planned repetitions and the allocation of impressions do not come from the Guaranteed Campaigns module. For more information, see Campaign Performance Report in the Content and Network Management documentation.

Suggested Price

Guaranteed Campaigns

Based on the prices that you assigned to the screens or packages selected, a sub-total is displayed beneath the Line Item grid. You can manually add an Adjustment or change the Total.