The Guaranteed Campaigns module provides a list and details about each campaign on your network.
Note: The Guaranteed Campaigns module is available to users with the Admin, Direct Sales Admin, Direct Sales Manager, Direct Sales Coordinator, or Direct Sales role. See User Permissions for more information.
You can access the Guaranteed Campaigns module by either clicking the Guaranteed Campaigns module in the navigation bar, or the Guaranteed Campaigns navigation widget in the workspace.
Note: The Guaranteed Campaigns module is available to users with the Admin, Direct Sales Admin, Direct Sales Manager, Direct Sales Coordinator, or Direct Sales role. See User Permissions for more information.
The Guaranteed Campaigns module is displayed.
Many of the details that appear in the campaign list come from details you enter when creating a campaign. See Create a Guaranteed Campaign.
The following are all the columns available in the list. You can customize the columns displayed and their order by using the 
button.
| Column | Description |
|---|---|
| Campaign Name |
The name given to the campaign during its creation. While a campaign is In progress, you can edit this value. |
| Client Name | The name of the client for whom you are preparing the campaign. |
| Contract ID | Contract ID associated with the campaign. If no Contract ID is defined, N/A is displayed. For more information on Contract ID, see Step 1 – Start the Campaign Creation Process. |
| Created Date | Date at which the campaign has been created. |
| Creator | Indicates the name of the user that first created the campaign. |
| End date | Indicates the ad flight’s end date. See Flight |
| Last updated | Indicates the date and time of the last explicit save of the campaign. |
| Owner |
Users with the Direct Sales Coordinator, Direct Sales Manager, Direct Sales Admin, or Admin role can assign the current campaign to a user with the Direct Sales role. This Direct Sales user will be able to edit the campaign. See User Permissions. Any email notifications about the campaign will be sent to the owner of the campaign. |
| Price | The price of the campaign, as you entered when creating the campaign. |
| Progress | A sliding scale that provides a visual aid for the progress of your campaign (see Campaign Progress). |
| Start date | Indicates the ad flight’s start date. See Flight |
| Status |
The status of the campaign (see Campaign Status ). |
The following are the features of the Guaranteed Campaigns module:
- Search – In the Search box, enter part (or all) of the campaign name, client name, or Contract ID that you want to find.
- Define Page Size – You can define the number of campaigns that are displayed at a time on the page.
- Filter by Campaign Status – You can filter your campaigns list by using the Status menu. You can decide to display only one of the statuses available, or any combination of the available statuses.
- Filter by Owner – You can filter your campaigns list by using the Owner menu. This displays the list of all campaign owners in your domain. You can select one or more owner, and only their campaigns will be displayed.
- Filter by Dates – You can filter your campaigns list by using the Dates menu. This displays a calendar that you can use to filter your campaigns according to a selected period. The current date is marked with a circle.
- Select a single date by clicking the same date twice.
- Select a date range by clicking the first and last dates of the range.
- Search for campaigns that start between the dates selected by clicking the Starts Between period on the left.
- Search for campaigns that end between the dates selected by clicking the Ends Between period on the left.
- Search for campaigns that run between the dates selected by clicking the Delivers Between period on the left.
- Add a Campaign – Create a new campaign by clicking the Create Campaign button. For more details, see Create a Guaranteed Campaign.
- See your campaign progress at a glance – The Progress column displays the delivery status of your campaign in a progress bar. For more details, see Campaign Progress.
- Edit a Campaign – Click the campaign name to edit its details. See Edit a Guaranteed Campaign.
- Download Selected Campaigns – Download your filtered campaigns in .csv format. For more details, see Download Filtered Campaigns.
When searching for Contract ID, if a part of the Contract ID is typed into the search box, all campaigns that contain a part of that Contract ID search input are shown. For more information on Contract ID, see Step 1 – Start the Campaign Creation Process.
If you enter part (or all) of a campaign name, and change the status filter (for example, from In progress to Live), the same search term applies.
For more information, see Campaign Status.
You can:
The Status column shows the current status of each campaign. The Campaign Status menu enables you to filter your campaign list by campaign status.
For the status of individual campaign line items, see Line Item Status.
Campaign Status
Guaranteed Campaigns
The following table describes the campaign status available.
| Status | Description |
|---|---|
| Draft |
Displays campaigns that are works in progress, have been cloned, or are partially held. You have yet to submit them, and they have yet to go live. Campaigns that have been saved at least once (that is, clicked the Done button), have a Saved status. |
| Held | Displays campaigns that are on hold. For more information, see About Inventory Holds. |
| Submitted | Displays campaigns that you have submitted to your scheduling team for review. |
| Booked | Displays campaigns that your scheduling team has promoted to a contracted campaign, ready to receive content. |
| Live | Displays campaigns that are live in your digital signage network. |
| Ended | Displays campaigns that have reached the end of their scheduled ad flight. See The Ad Settings Panel |
| Cancelled | Displays campaigns that your scheduling team have canceled before being booked or before reaching the end of their ad flight. See The Ad Settings Panel |
| Hold Requested |
Displays campaigns that have a hold request or hold renewal request pending. The hold request or hold renewal request must be approved or rejected. For more information, see About Inventory Holds. |
Campaign Progress
Guaranteed Campaigns
The campaign progress is typically calculated based on the number of repetitions. However, when all the line items of a campaign have an Impressions goal, the progress is instead calculated based on impressions.
The progress calculation for campaigns follows specific rules:
- Static line items and preemptible line items are ignored in the progress calculation, except when the campaign only contains preemptible line items or static line items. In this case, the progress is displayed.
- Only the Booked, Live, or Ended line items are considered when calculating the progress. For more information, see Line Item Status.
The progress bar provides visual cues:
| Bar Color | Description |
|---|---|
| Green
|
The campaign is on pace, ahead, or slightly behind, but rebalancing is catching up. The percentage that determines if a line item is on or off track can be defined in the Guaranteed Settings. See Rebalancing and Reallocation.
|
|
Orange
|
The campaign is slightly under pacing, but will recover in the coming days with rebalancing. |
|
Red
|
The campaign requires attention:
If there is an unrecoverable delay, it will be displayed in the tool tip, for instance: "The campaign may underdeliver by 15%". |
|
Grey
|
The campaign is in one of the following status: Draft, Submitted, Held, Hold Requested, or Cancelled. |
Additional indicators include:
- A tick indicates the planned progress if delivery is linear.
- A tool tip provides details on progress, pacing, and performance state when hovering over the progress bar.
You can download your campaigns list in .csv format according to the filters applied or the search that you have performed. If no filters are applied, this operation will download all of your campaigns.
Note: The Guaranteed Campaigns module is available to users with the Admin, Direct Sales Admin, Direct Sales Manager, Direct Sales Coordinator, or Direct Sales role. See User Permissions for more information.
To download the filtered campaigns:
Guaranteed Campaigns
- In the Guaranteed Campaigns list, apply filters as required or search for campaigns by campaign name, client name, or Contract ID.
- Click the
button. - Click Download Filtered Campaigns to download a
.csvfile of your selected inventory. - Your system will download a
.csvfile. - The file name is campaigns_export_[year-month-day].csv.
You can filter by campaign status and by dates.
In the Contextual filter, screens must have a valid Latitude and Longitude to be targetable. You can check and edit this information at the Display Unit level in our Content and Network Management solution. For more information, see Display Units in the Content and Network Management documentation.
Screens must also be located in a country that is supported by the Guaranteed Campaigns module. The following countries are supported:
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Yes ! You need to start by applying a Contextual filter and then apply criteria filter on top of that.
Also, we will bring criteria targeting inside the Contextual filter in the coming months to facilitate that workflow.
Yes.
In the Guaranteed Campaigns module, a screen can refer to a single screen, a single frame on a screen, or a group of screens, for example, a video wall.
A screen is not defined in the Guaranteed Campaigns module.
Display Units, Frames, and Day Parts that your admin has set up in the Content and Network Management solution are translated into screens when imported into the Guaranteed Campaigns module. For more information, refer to On-Board Screens in the Guaranteed Campaigns Module.
It is possible to sell multiple screens as a single entity, called screen group, as opposed to individual screens. This allows you to sell quantity over specific screens, and sell inventory as groups.
Screen groups are created in and imported from the Content and Network Management solution. They cannot be created in the Guaranteed Campaigns module. They are display units (screens) that have been assigned the same display unit criteria type. The type must be Grouping. All other criteria types are not supported. You must also associate one or more display units to a particular criterion. For example, the grouping criteria could be called Car 12345. For more information on how to create a screen group, see the Screen Groups tutorial in the Content and Network Management documentation.
Note: If a screen is assigned to a Grouping Criteria, it will stop appearing as an individual screen in the Guaranteed Campaigns module.
The price of a line item depends on the type of buy used.
The Suggested Price calculation for a Budget Goal-based line item is given by the budget value and calculates the possible achievable impressions using the CPM (Cost per thousand impressions) value set at the rate card level of each screen. For more information, see Add and Edit Rate Cards.
The Suggested Price calculation for Frequency-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
Example 1:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $50:
- Ad flight = 7 Days
- Ad duration = 10s
- Frequency = 1 Play per loop
Example 2:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $150:
- Ad flight = 14 Days
- Ad duration = 15s
- Frequency = 1 Play per loop
Example 3:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $200:
- Ad flight = 14 Days
- Ad duration = 10s
- Frequency = 2 Plays per loop
The Suggested Price calculation for an Impressions Goal-based line item uses the CPM (Cost per thousand impressions) value set at the rate card level of each screen. For more information, see Add and Edit Rate Cards.
For example, given the following information:
- Screen A CPM = $5
- Screen B CPM = $7
When the impression goal that you set is 500,000 impressions and it is distributed 300,000 on screen A and 200,000 on screen B, based on the available impressions, the total suggested price would be $2,900 ($1,500 for screen A + $1,400 for screen B ).
The Suggested Price calculation for the Play Goal uses the fixed price of the rate card associated with the screen selection.
To calculate the price, the system calculates the price of a single play using the following information:
- fixed price
- flight duration
- ad duration on the rate card
- loop duration set on the screen
Let’s take for example a screen with a loop length of 180s, and a rate card with the following information:
- Ad flight = 1 day
- Ad duration = 10s
- Price = $100
If the Play Goal that is set is 480 plays, the Suggested Price for that screen is $100.
The Suggested Price calculation for Fixed SoV-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
Example:
Given the following rate card attributes for Screen A:
- Ad flight = 1 Day
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $100:
- Ad flight = 30 Days
- Ad duration = 10s
- Share = 16.67% (1 Play per loop)
See Fixed SoV.
The Suggested Price calculation for Average SoV-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
Example:
Given the following rate card attributes for Screen A:
- Ad flight = 1 Day
- Ad duration = 10s
- Price = $200
- Screen has a 60s loop length
Given the following rate card attributes for Screen B:
- Ad flight = 1 Day
- Ad duration = 10s
- Price = $100
- Screen has a 60s loop length
By booking a 50% Share of Voice with 10 seconds ad duration, the result is 3 Plays per Loop (PPL).
- Screen A – 3PPL x $200 = $600
- Screen B – 3PPL x $100 = $300
This gives a total of 900$.
Note: Availability and distribution are not taken into account when calculating the Suggested Price for one day.
See Daily Average SoV, Daily Average Per Screen SoV, and Campaign Average SoV.
Now that you know how to access the Guaranteed Campaigns module, you can do the following:
