About Preemptible Line Items

This section describes how the Guaranteed Campaigns module deals with preemptible line items.

You can define a line item at a preemptible rate. A typical use case is to offer bonus campaigns to your customers that would only play if their associated screens are still available at the time they are supposed to play.

If the screens offered at a preemptible rate are being booked for non preemptible line items, the following applies:

  • The booked line items take priority over the preemptible line items.
  • The preemptible line items are no longer available.

Preemptible Line Items

Guaranteed Campaigns

Preemptible line items are items in a campaign that are treated as relatively low priority, which should be delivered when higher-priority line items are not already scheduled to play. The Guaranteed Campaigns module allows you to strategically designate and assign these line items with just one click of your mouse.

Whether the preemptible line item is used to achieve a frequency goal or as bonus air time, once submitted, the Content and Network Management solution will automatically calculate whether the preemptible line items (Content and Network Management campaigns) can play according to availability, removing the unnecessary hassle of manually figuring out when and where to schedule a preemptible line item.

You can set a line item as preemptible as described in Define a Line Item as Preemptible.

The following rules apply:

  • A line item (screen or package) can only be set as preemptible when it has a Frequency Type of Buy (ToB).
  • A line item can only be set as preemptible when it has a Savedstatus.
  • If a line item is Submitted, it is not possible to modify it.
  • If a line item is Held, you must remove the hold before making it preemptible.
  • Rebalancing prioritization does not apply to a preemptible line item. Therefore, the Rebalancing Priority field on the line item is not displayed.

Once campaigns are submitted, the information will flow to the Content and Network Management solution, which will calculate whether the preemptible line items can play according to availability. For more information, see Content and Network Management Solution Behavior.

Availability Check Process

Preemptible line items do not apply any availability pressure on the inventory. Therefore, no availability checks are performed when holding or submitting them for booking. See Availability Check Feature for more details.

Fill Rate

Screen fill rate details will not show any preemptible line items. See Fill Rate Column for more details.

Campaign PDF

The Campaign PDF will not include preemptible line items. See Download a Campaign PDF for more details.

Priority

When a player’s loop is not completely full with normal campaigns, it will fill it up as much as it can using preemptible campaigns. Lower priorities are filled first, until all preemptible campaigns are exhausted or the loop duration has been met. Campaigns with higher values will be the first to be removed from the playlist.

If the campaign is booked or managed by the Guaranteed Campaigns module, the priority value is synced between the Broadsign Platform and our Content and Network Management solution.

Priority values can range between +999 and -999, excluding 0.

Preemptible line items created in the Guaranteed Campaigns module are automatically created in the Content and Network Management solution as preemptible campaigns.

Preemptible campaigns created in the Content and Network Management solution are not imported into the Guaranteed Campaigns module. No performance report or proof of play are imported for preemptible campaigns.

For more information on preemptible campaigns, see Preemption Page in the Content and Network Management documentation.

A line item can be set as preemptible in the Campaign Builder by toggling the feature on or off.

To set a line item as preemptible:

Guaranteed Campaigns

  1. Create a Guaranteed Campaign.
  2. Add the screens or packages that you want to set as preemptible.

    3. Note: The screens or packages must have the Frequency Type of Buy (ToB).

  3. In the list of line items, toggle the Preemptible setting of the line item.

  4. Assign a Priority value to this campaign, remembering that campaigns with higher values will be the first to be removed from the playlist.

    5. Priority values can range between +999 and -999, excluding 0.

    If the campaign is booked or managed by the Guaranteed Campaigns module, the priority value is synced between the Broadsign Platform and our Content and Network Management solution.