This page describes the Frequency Type of Buy and the specifics related to it.
Frequency
Guaranteed Campaigns
The Frequency Type of Buy is the most traditional of all the types of buy. It lets you specify how many times per loop a single ad will play, repeated all day every day on every screen selected. It maps the way that inventory is traditionally commercialized in the DOOH industry.
The following concepts are part of the Frequency Type of Buy:
- Plays per loop: Relates to the number of times that an ad will play in every loop.
- Loops per play: Relates to the relationship between the number of loops and a single play. For example, if a 2 “loops-per-play” is set, it means that every 2 loops, the ad will only play once.
A Frequency line item is not rebalanced.
The Frequency for your current selection is displayed in the current settings component of the interface:
Note: The Min/Max boundaries do not apply to the to Frequency type of buy.
The Frequency Type of Buy uses an all-or-nothing approach. If, on a certain loop, the system cannot reserve the specified frequency, it will not reserve anything at all, resulting in an availability lower than 100%.
When used in a Manual Selection line item:
- The campaign will play the specified frequency at all times on every screen selected.
- The screens used will never change.
When used in a Dynamic Selection line item:
- The campaign will play at the specified frequency at all times on the specified number of screens (for example, 5 of 10).
- Any screen from the selected pool can be used throughout the duration of the campaign.
- The playout can move between screens, but the frequency and number of screens will persist at all times.
You can enable Frequency-based line items to be rebalanced (see Use the Rebalancing Feature).
When rebalancing a Frequency-based line item, the system can reclaim the space that this line item was assigned (cannot increase or decrease the saturation)
A lower priority Frequency-based line item could be sacrificed in favor of higher priority line items that need the space. This Frequency-based line item will get assigned 0 saturation during that period of time.
After rebalancing, a Frequency-based line item is not processed as a repetition goal and receives the saturation requested.
When a Takeover is cancelled, a Frequency-based line item can reclaim the space that it had before the Takeover, with the same amount of saturation.
When holding or booking a line that contains a Frequency-based line item, an availability check is performed to confirm whether the goal can be achieved. For more details, see Availability Check Feature.
It is possible to hold or book campaigns containing multiple types of buy, including the Frequency.
The Suggested Price calculation for Frequency-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
Example 1:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $50:
- Ad flight = 7 Days
- Ad duration = 10s
- Frequency = 1 Play per loop
Example 2:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $150:
- Ad flight = 14 Days
- Ad duration = 15s
- Frequency = 1 Play per loop
Example 3:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $200:
- Ad flight = 14 Days
- Ad duration = 10s
- Frequency = 2 Plays per loop
