Select Screens Manually

Clicking Select Screens Manually opens the Create Digital Line Item window, where you can choose which screens or screen groups to include in your campaign.

For more information on the Create Digital Line Item window, see Create a Digital Line Item.

The Create Digital Line Item window allows you to manage the screens and settings associated with your advertising campaigns. Here's what you can do:

• Select screens – Choose individual screens or screen groups to include in your line item.
• Name your line item – Give your line item a descriptive name. By default, the system uses the campaign name.
• Adjust parameters – Modify the settings of your line item, such as the type of buy.
• Export screen selection – Download a CSV file of your screen selection by clicking the button.
• Assign a shared goal – Link the line item to a shared goal for campaign optimization (see Shared Goal).

After you finalize your selections, the chosen screens and screen groups are displayed in a list within the Campaign Builder, with each row representing a line item.

• Creating a line item out of a selection of different individual screens will result in a single line item containing all the different screens.
• Creating a line item out of a selection of different screen groups will result in a single line item containing all the different screen groups.
• Combining different individual screens or screen groups will result in a single line item containing all the selected elements.
• Screens within screen groups are synchronized together within their respective sets.
• Individual screens are not synchronized with other screens or screen groups.

Once you have created a line item, you can perform the following tasks in the Campaign Builder:

Edit a Digital Line Item

Edit an existing line item by clicking the button. This will open the Edit Digital Line Item window. For more details, see Edit Line Items.

Set the Rebalancing Priority of Digital Line Items

Assign a priority to an existing digital line item in the Rebalancing Priority field. This determines the order in which digital line items are served. For more information, see Use the Rebalancing Feature.

Preemptible line items cannot be prioritized.

Remove Line Items

To remove a line item that has been saved but not yet submitted, click the button.

An item with the Held status cannot be removed.

Cancel Line Items

Cancel a line item that is either Submitted, Booked, or Live by clicking the button. See Cancel a Line Item.

Clone a Line Item

Create a copy of an existing line item by clicking the button. See Clone a Line Item.

Amend a Line Item

Amend a digital line item by clicking the button. This will open the Amend Digital Line Item window. For more details, see Amend Line Items.

Enable Preemptible Line Items

For line items with a Frequency Type of Buy, you can set the line item as preemptible by toggling the Preemptible option on or off. For more information on preemptible items, see About Preemptible Line Items.

Set the Priority of Preemptible Line Items

Assign a Priority value to this campaign, remembering that campaigns with higher values will be the first to be removed from the playlist.

Priority values can range between +999 and -999, excluding 0.

If the campaign is booked or managed by the Guaranteed Campaigns module, the priority value is synced between the Broadsign Platform and our Content and Network Management solution.

You can use an associated overall shared goal for your selection by enabling the Use Shared Goal option in the Create Digital Line Item window. You can then select one of the defined shared goals in the Use Shared Goal list. For more information on how to create a shared goal, see Step 1 – Create a Shared Goal.

When using a shared goal, the goal is distributed across all the line items that use it. The goal distribution follows the specific of each Type of Buy allocation strategy. For example:

• For Impression and Budget-based buys, the goal distribution is done by allocating impressions across the inventory selection proportionally based on availability.
• For Play Goal-based buys, the goal distribution is done by allocating plays across the inventory selection as evenly as possible.

If a line item uses a shared goals, the Line Item grid displays it:

For more information on how to define shared goals, see Use Shared Goals.