This page describes how to use the Criteria filter box of the Create a Digital Line Item.
The Digital Line Item page has two Criteria boxes:
- And criteria: The criteria selected in this box will add any screens that have the same criteria to the selection list, for example, if you want screens in airports and coffee shops.
- Not criteria: The criteria selected in this box will exclude from the selection list screens that have the same criteria, for example, if you do not want screens in Rome.
Tip: Assigning criteria to screens must be done in the Content and Network Management solution. For more information, see Criteria and Conditions in the Content and Network Management documentation.
In the Line Item page, you can type a criterion name in one or both of the Criteria boxes, or browse through the list of criteria available. This allows you to narrow down the selection.
When selecting more than one criteria in the Criteria boxes, an AND operation is applied between each of them.
- And criteria: The system will display screens that apply to all of the selected criteria, for example, if you want screens in airports and coffee shops. The And criteria are represented with a green pill box.
- Not criteria: The system will exclude from the selection the screens that apply to all of the selected criteria, for example, if you do not want screens in Rome and in London. The Not criteria are represented with a red pill box.
You can combine the two boxes to filter your selection. For example:
In the Not Criteria box, select one criterion, such as “Rome”. Then, in the And Criteria box, select two criteria, such as “Coffee shop” and “Airport”. As a result, the system narrows down the selection to all screens that are not in Rome, but that are in Airports and in Coffee shops.
It is possible to make an OR selection between several criteria, meaning that the system will display screens that apply to one OR more of the criteria. Be aware that this can give a long list.
To make an OR selection:
- In the And Criteria box, select the criterion “Coffee Shop”. From the list that the system displays, select your screens. In this example, you can see that there are two screens selected.
- Click the X icon on the right. This will remove the “Coffee shop” criterion while still preserving your selected “Coffee shop” screens. Next, add a new criterion in the And Criteria box, for example, “Pastry Shop”, and select additional desired screens. Your previous selection is kept and target the screens near “Coffee shop”. In this example, you can see that there is one screen selected, bringing the total to three screens.
- Remove all filters. Your selection will show as a mix of screens near Coffee Shops or Pastry Shops.
In the Contextual filter, screens must have a valid Latitude and Longitude to be targetable. You can check and edit this information at the Display Unit level in our Content and Network Management solution. For more information, see Display Units in the Content and Network Management documentation.
Screens must also be located in a country that is supported by the Guaranteed Campaigns module. The following countries are supported:
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Yes ! You need to start by applying a Contextual filter and then apply criteria filter on top of that.
Also, we will bring criteria targeting inside the Contextual filter in the coming months to facilitate that workflow.
Yes.
In the Guaranteed Campaigns module, a screen can refer to a single screen, a single frame on a screen, or a group of screens, for example, a video wall.
A screen is not defined in the Guaranteed Campaigns module.
Display Units, Frames, and Day Parts that your admin has set up in the Content and Network Management solution are translated into screens when imported into the Guaranteed Campaigns module. For more information, refer to On-Board Screens in the Guaranteed Campaigns Module.
It is possible to sell multiple screens as a single entity, called screen group, as opposed to individual screens. This allows you to sell quantity over specific screens, and sell inventory as groups.
Screen groups are created in and imported from the Content and Network Management solution. They cannot be created in the Guaranteed Campaigns module. They are display units (screens) that have been assigned the same display unit criteria type. The type must be Grouping. All other criteria types are not supported. You must also associate one or more display units to a particular criterion. For example, the grouping criteria could be called Car 12345. For more information on how to create a screen group, see the Screen Groups tutorial in the Content and Network Management documentation.
Note: If a screen is assigned to a Grouping Criteria, it will stop appearing as an individual screen in the Guaranteed Campaigns module.
The price of a line item depends on the type of buy used.
The Suggested Price calculation for a Budget Goal-based line item is given by the budget value and calculates the possible achievable impressions using the CPM (Cost per thousand impressions) value set at the rate card level of each screen. For more information, see Add and Edit Rate Cards.
The Suggested Price calculation for Frequency-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
Example 1:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $50:
- Ad flight = 7 Days
- Ad duration = 10s
- Frequency = 1 Play per loop
Example 2:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $150:
- Ad flight = 14 Days
- Ad duration = 15s
- Frequency = 1 Play per loop
Example 3:
Given the following rate card attributes for Screen A:
- Ad flight = 14 Days
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $200:
- Ad flight = 14 Days
- Ad duration = 10s
- Frequency = 2 Plays per loop
The Suggested Price calculation for an Impressions Goal-based line item uses the CPM (Cost per thousand impressions) value set at the rate card level of each screen. For more information, see Add and Edit Rate Cards.
For example, given the following information:
- Screen A CPM = $5
- Screen B CPM = $7
When the impression goal that you set is 500,000 impressions and it is distributed 300,000 on screen A and 200,000 on screen B, based on the available impressions, the total suggested price would be $2,900 ($1,500 for screen A + $1,400 for screen B ).
The Suggested Price calculation for the Play Goal uses the fixed price of the rate card associated with the screen selection.
To calculate the price, the system calculates the price of a single play using the following information:
- fixed price
- flight duration
- ad duration on the rate card
- loop duration set on the screen
Let’s take for example a screen with a loop length of 180s, and a rate card with the following information:
- Ad flight = 1 day
- Ad duration = 10s
- Price = $100
If the Play Goal that is set is 480 plays, the Suggested Price for that screen is $100.
The Suggested Price calculation for Fixed SoV-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
Example:
Given the following rate card attributes for Screen A:
- Ad flight = 1 Day
- Ad duration = 10s
- Price = $100
The estimated price for a Screen A, for an ad with the following attributes, is $100:
- Ad flight = 30 Days
- Ad duration = 10s
- Share = 16.67% (1 Play per loop)
See Fixed SoV.
The Suggested Price calculation for Average SoV-based line items uses the screen rate card price value, and prorates it based on the Ad Settings and the rate card specification. For more information, see Add and Edit Rate Cards.
Example:
Given the following rate card attributes for Screen A:
- Ad flight = 1 Day
- Ad duration = 10s
- Price = $200
- Screen has a 60s loop length
Given the following rate card attributes for Screen B:
- Ad flight = 1 Day
- Ad duration = 10s
- Price = $100
- Screen has a 60s loop length
By booking a 50% Share of Voice with 10 seconds ad duration, the result is 3 Plays per Loop (PPL).
- Screen A – 3PPL x $200 = $600
- Screen B – 3PPL x $100 = $300
This gives a total of 900$.
Note: Availability and distribution are not taken into account when calculating the Suggested Price for one day.
See Daily Average SoV, Daily Average Per Screen SoV, and Campaign Average SoV.
