View your Creative Bundles

The Creatives tool is available at two locations in the Broadsign Platform:

• From the main Platform menu
• From the Guaranteed Campaigns module

To access the Creatives tool from the main Platform menu:

You can access the list of creative bundles by either clicking the Creatives module in the navigation bar, or the Creatives navigation widget in the workspace

You can:

• Get a list of all creative bundles available
• Filter creative bundles by Advertisers
• Filter creative bundles by Categories
• Filter creative bundles by Creation Date
• Add creative bundles
• Edit creative bundles
• Archive creative bundles

To access the Creatives tool from the Guaranteed Campaigns module:

1. Access the Guaranteed Campaigns Module.
2. Edit an existing campaign, or create a new one.
3. Scroll down to the Campaign Creative Assignment section and click the Assign Creative Bundles button.



The Creatives tool opens. It allows you to create one or more schedule for your bundle, and lists any creative bundles already assigned to the campaign.



You can:

• Get a list of all creative bundles available
• Add creative bundles
• Edit creative bundles
• Archive creative bundles
• Create schedules for the creative bundles of a campaign
• Assign creative bundles to a campaign

By default, bundles are listed by creation date, with the newest bundles being at the top of the table.

The following are the features of the Creatives tool interface.

The Bundle Editor slightly differs depending on where you access it:

Creatives Tool

Guaranteed Campaigns module

The Bundle Editor allows you to:

• Create and edit bundles, including basic information like the bundle's name and advertiser.

• Download media files from a Bundle on your device.

• Remove a creative from a bundle.

To access the bundle editor, click the name of an existing bundle or the Create Bundle button.

Bundles can have only images, only videos, only audio, or a mix of the three types.

Note: The Bundle Requirements section is available only from the Guaranteed Campaigns module.

The Bundle Editor lists the required creative resolutions and durations for screens selected in the campaign under the Bundle Requirements section. Each line represents a screen.

When uploading and adding creatives to the bundle, the system will match them to screens based on the following:

• The duration of the ad slot vs the duration of the creative. The duration of creatives must be within 0.5 seconds of the ad slots chosen for the campaign.
• The resolution.
• The aspect ratio (if no resolution match is found).

Note: If the system does not find a matching resolution, the player will look for a creative with the aspect ratio that has the largest width.

Bundle Requirements – No Campaign Selected

If no campaign has been selected yet, the following message is displayed:

Bundle Requirements – Assigned to a Campaign

Note: This message is available only if you are in the Creatives tool.

If a bundle is assigned to a campaign, the following message is displayed:

Viewing Creatives for Screens

Note: This feature is available only if you are accessing the Creatives tool from the Guaranteed Campaigns module.

• Hover over the satisfaction level icon to see which creative will play on the screens.
• A tool tip will display the name of the selected creative.

Note: This feature is available only if you are accessing the Creatives tool from the Guaranteed Campaigns module.

The Campaign Details section displays high level information about the current campaign:

• Name of the campaign
• Contract ID
• Name of the Client (Client ID)
• Owner of the campaign
• Number of line items
• Scheduled flight of the campaign (from the earliest date of any line item to the later date of any line item)

Note: This feature is available only if you are accessing the Creatives tool from the Guaranteed Campaigns module.

The Attach Creatives page allows you to schedule and assign bundles to the campaign.

Schedules are the resources that tell campaigns which creative bundle to display and during which block of time to display it. A campaign can have multiple schedules that it will play through one by one every time their turn comes in the playlist.

You can select the schedule line type to use for your campaign.

• Base Schedule – The base schedule allows you to play the selected creatives when you do not have a custom schedule configured. The base schedule offers continuous, all-day coverage, and is used to fill all the gaps in your other schedules.
• Custom Schedule – Set up a custom schedule to fit the needs of your campaign.

The Attach Creatives page also allows you to unassign bundles from a campaign.

Now that you are familiar with the Creative Management page, you can do the following:

• Create a Bundle
• Edit a Bundle
• Assign and Schedule Creatives Bundles to a Campaign
• Archive Creative Bundles