PRODUCT DISCLAIMER – You have access to EITHER the Static Operations or Static Campaigns module, based on your purchase. These two modules are separate and are not available together.
The Static Operations module allows you to perform Static Operation management on the static campaigns created within the Broadsign Platform.
Note: The Static Operations module is available to users with the Admin, Static Admin, or Static Campaign Manager role.
Static Operations Module
PRODUCT DISCLAIMER – You have access to EITHER the Static Operations or Static Campaigns module, based on your purchase. These two modules are separate and are not available together.
The Static Operations module allows you to manage static assets, work orders, copies, and production for the static campaigns that you have created within the Broadsign Platform Guaranteed Campaigns module (see Create a Guaranteed Campaign and Create a Static Line Item).
Benefits of the Static Operations module:
- Centralized asset data – Customize workflows and gain greater visibility into daily operations.
- Real-time updates – Keep teams aligned with up-to-the-minute work order status and stock levels.
- Efficient design management – Streamline design activities from warehouse to posting.
Access the Static Operations module by either clicking the Static Operations module in the navigation bar, or the Static Operations navigation widget in the workspace.
Note: The Static Operations module is available to users with the Admin, Static Admin, or Static Campaign Manager role.
The Static Operations module is displayed in a different tab of your web browser.
The Static Operations module comprises three key sections and a mobile app:
See Operations.
Operations is where you manage static assets, work orders, copies, and production for the static campaigns that you have created within the Broadsign Platform Guaranteed Campaigns module.
Use Operations to manage the following tasks:
- Assets such as Faces, Vehicles, and Rate Cards
- Designs
- Work Orders
See Administration.
Administration takes care of all the administration tasks in the Static Operations module.
Administration manages the following tasks:
- Managing accounts
- Managing contacts
- Creating offices
- Creating teams
- Custom fields (attributes)
- Creating Sales Markets
See BMS.
BMS
Static Operations
BMS (Billboard Management System) is a powerful Windows program that consolidates the features and capabilities of Operations, enabling it to handle tasks related to managing static out-of-home (OOH) advertising campaigns. This includes functionalities such as:
- Site availability
- Design uploads
- Change requests
- Work order preparation
Beyond these core functionalities, BMS offers specialized administrative tools designed for users who need to perform tasks related to system administration, configurations, and settings. These tools are not typically part of daily campaign management.
BMS is not intended for all users within an organization. Most users do not require access to its administrative tools. Therefore, user access should be restricted to individuals with specific administrative responsibilities.
While BMS is primarily a Windows program, Mac OS users can also access its full range of capabilities by running BMS within virtual machines running Windows on their Macintosh computers.
BMS manages the following tasks:
- Taxes
- Advanced fields (such as illumination, reasons for face retirement)
See POST App.
The POST app is used by the crews installing the static campaigns to document that the work was accomplished by posting photographs.
The POST app manages the following tasks:
- Bill Posters review work orders
- Bill Posters take proof of performance photos
Chartists
- Campaign Building – Chartists check the current inventory occupancy (current state of the network, as well as its state from a specific future date) to ensure the campaign aligns with the proposed plan.
- Data Management and Work Order Preparation – Chartists generate the necessary data records to effectively structure and organize the campaign. This includes preparing work orders for the operations teams responsible for executing the campaign and uploading the associated design artwork.
Operations Manager
- Work Order Management – Operations managers utilize Operations to review and manage work orders generated by the chartists. They oversee work crews and ensure the advertising materials (copy) are correctly installed in the designated locations.
Bill Posters
- Campaign Execution and Performance Reporting – Bill posters, reporting to the operations manager, are responsible for the physical installation of advertising materials. They utilize a dedicated mobile application called POST to upload photographic evidence of completed installations, providing proof of campaign performance.
Clients
- Campaign Performance Review – Clients have access to the POP tool, which allows them to independently verify the successful execution of their campaigns. This tool enables them to confirm the installation of static designs as per the agreed-upon campaign plan.
The Campaign Status are managed by the Guaranteed Campaigns module.
To use the Static Operations module, your campaign
A campaign represents the highest level and is set up between you and the advertiser. The Broadsign Platform allows you to create the following types of campaigns: Audience, Guaranteed, Programmatic, and Static. must have one of the following statuses in the Guaranteed Campaigns module:
- Submitted
- Booked
- Live
For more information, see Campaign Status.
Once in the Static Operations module, the Campaign Status will be displayed as Contracted or Cancelled.
Some of the default terminology in the Static Operations module may differ from your company’s.
Site refers to the location where the advertising is located. A typical example might be the civic address of a building with a billboard. If it had two sides there would be two faces. Faces might be called units at your company.
Packs are groups of faces. Packs are unbreakable.
Note: It is not required that faces be in packs. Therefore, searching for occupancy in packs may not show all of the faces that are available.
Line items are within each campaign. These are the guidelines that you give the Broadsign Platform. You can have multiple line items per campaign. They can also be called static bookings or segments.
Booking and Scheduling do not refer to the same thing. A booking is the reservation of a face. The scheduling is when the ad is to be displayed.
Designs are what is to be shown. For static ads, the actual printed matter to be posted is traditionally called copy.
Sales Markets are groups of geographic areas. These reflect the sales and marketing strategies of each customer, and how they divide and report on their sales territories. For example:
- Different areas within a city
- Highway
- Major markets
- Airports
- City, suburban and rural
- Schools
Note: Contact Offices are linked to Sales Markets.
