The Guaranteed Campaigns module can adapt to different sales models. To do so, it offers the possibility of commercializing the inventory in different ways by using Types of Buy.
The Type of Buy is a parameter used for a campaign's digital line item that determines the goal or method of purchasing ad space. The Type of Buy defines the metric by which the campaign's success and delivery will be measured and scheduled.
Your Administrator may have defined which types of buy you can use. In that case, some of the types of buy listed in the drop-down menu may not be available for you. For more information, see Enable Type of Buy in the Platform Settings.
This section describes the Types of Buy available in the Digital Line Item Page of the Guaranteed Campaigns module and the specifics related to them.
