Advertiser and Category Restrictions

Advertiser Restriction – Used to prevent advertisements from specific advertisers from being scheduled on certain assets. You implement it by applying an Advertiser Restriction to an asset, such as a Face or a Site (Add a Category Restriction to a Face). When an asset has an Advertiser Restriction, it indicates that creatives from certain advertiser categories should not display there.

For example, if a specific Face in a shopping mall has an 'Apparel' Advertiser Restriction, then the system advises against scheduling advertisements from any advertiser with the category type 'Apparel' (for instance, a clothing store) on that face. The system displays a icon.

Separations Category – A feature in Segments to keep ads from competing companies from running adjacent to one another. This may sometimes be referred to as a copy restriction in other sections of Static Campaigns.

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