Manage Attributes
Attributes
Static Campaigns
In the Static Campaigns module, attributes are additional customer specific labels. They are a powerful tool for custom purposes. For example:
- Attributes are ideal to have demographic data at the inventory level for targeting purposes.
- Attributes can be used to create networks of inventory.
- Attributes may be configured as portrait or landscape, or any other custom data element needed.
Attributes can be searched across the software by using search filter.
Attributes may be created throughout the system and assigned to the following entities:
- Advertisers
- Agencies
- Campaigns
- Companies
- Face Packs
- Interests
- Inventory
- Personnel
- Posting Companies
- Vendors
When are Attributes Created
Attributes are typically configured at implementation and do not change frequently. However, adding new attributes can be accomplished easily by administrators.
Follow these steps to add attributes.
To add an attribute:
Static Campaigns
- Access Admin in the top-left menu, click the Attributes tab, and then any of the tiles available.
- Click the icon to create a new attribute.
- Enter a Name and Description so that the attribute's purpose is clear.
- Select a Value Type.
- Multiple Choice
- Number
- Text
- Select a Property Type – Choose where this attribute will be applied. The options presented are different for each customer, but examples may include:
- Advertiser
- Agency
- Campaign
- Face Pack
- Personnel
- Posting Company
- Vendor
- Enable the Active check box so that the attribute is usable.
- Click Save Changes.
For this example, we will add an attribute to a Campaign, so we will click the Campaign tile. Adding attributes for all other entities is the same.
This presents the filter search window.
This presents the Add Campaign Attributes dialogue box.
See Add Multiple Choice Attributes for more information.
Attributes with Number or Text Value Types work the same way. Once they are created, their Basic info page is displayed. No further action is required.
Tip: The Property Type must match with the area to which you want to create an Attribute. In this example, we are creating a Campaign Attribute. The Property Type must be Campaign.
Follow these steps to add a multiple choice attribute.
To add a multiple choice attribute:
Static Campaigns
- Select the Multiple Choice option in the Add Inventory Attributes dialogue box (see Add Attributes).
- Click Save Changes.
- Within the Properties record, click the Property Elements tab in the navigation bar in the left navigation bar.
- Click the icon to create the options to be included in this multiple choice attribute.
- Enter a Name and choose the attribute to which it applies.
- If a different attribute is needed, click the Ellipse (...) button to select a different attribute.
- Ensure that the Active check box is selected, otherwise the multiple choice option will be created but not available.
- Click Save Changes.
- Repeat the process until all of the needed multiple choice options are created for this attribute.
The screen refreshes. The Properties record has a new tab for creating the attribute's multiple choice options.
This presents the Add Property Element dialogue box.
By default, the current attribute is selected.
Now that the options for the multiple choice items are created, the next step is to indicate where these attributes apply. Without selecting where the attribute is to be used, it will exist but not become active. See Assign Attributes.
Once Attributes are created and Active, they can be used in the software. To continue our example, let's take a Campaign Attribute. Since it is a Campaign Attribute, you will be able to use it at the Campaign level.
To assign attributes:
Static Campaigns
- Access Operations in the top-left menu, click the Charting tab, and then the Campaigns tile.
- Create a filter to locate the Campaign to which the attribute must be applied and click Search.
- Locate the Campaign in the search results then double-click it.
- Scroll down the tabs in the left navigation bar and select Attributes.
- Click the icon to associate an Attribute to this Campaign.
- Select the needed attribute from the Attribute drop-down menu and provide a value for it in the Value field.
- Enter a Start Date for the attribute to take effect.
- Click Save Changes.
This presents the filter search window.
This opens the Campaign record's Basic Info screen.
This refreshes the screen to show which attributes have been selected. If there is an existing attribute, click it to edit it and select.
This opens the Add Attribute dialogue box.
Note: For multiple choice attributes, the value becomes a drop-down menu showing the multiple choice attribute example attributes created above.
For example:
The Start Date can be the present date, a past date or a future date. It is up to you to decide on the Attribute validity.
Inventory Attributes can be very useful when Faces are located in Shopping Centers, for instance. They allow the Asset Manager to know which type of shops are located near the Faces. The Asset Manager can then schedule the Advertising content accordingly.
Tip: It is recommended to perform a Refresh System Data procedure once you have created your attributes, as described in Refresh System Data.
To assign inventory attributes to faces:
Static Campaigns
- Access Operations in the top-left menu, click the Assets tab, and then click the Faces tile.
- Create a filter to locate the face to which the attribute must be applied and click Search.
- Locate the face in the search results then double-click the face.
- Scroll down the tabs in the left navigation bar and select Attributes.
- If there is an existing attribute, double-click it to edit it, select it and then click the icon to delete it, or click the icon to assign an attribute to this element in the system, in this example, a face.
- This opens the Add Attribute dialogue box.
-
Select the necessary attribute from the Attribute drop-down menu and provide a value for it in the Value field.
- Enter a Start Date for the attribute to take effect.
- Click Save Changes.
This presents the filter search window.
This opens the face record's Basic Info screen.
This refreshes the screen to show which attributes have been selected.
For multiple choice attributes, the value becomes a drop-down menu showing the attributes created above. For example:
Here, we assigned two Attributes: Bank and Bakery with the respective Value of Bakers Delight and Westpac.
In other words, thanks to these Attributes, you know that the Face is located near a Bakers Delight Shop and near a Westpac branch.
When looking for Avails, you can use the Inventory Attributes search filter to Target or Avoid Faces that are located near Banks, for instance.
For example, you are looking for a Face to advertise for a Bank competitor to Westpac. Therefore, in the Search Filters, look for Inventory Attributes.
Then, select to Avoid the Westpac Attribute:
Your search therefore displays all the Faces that do not have the Westpac Attributes and are not located near a Westpac branch.