Campaigns Proposal: Bookings and Bonuses
Campaigns are made of up of segments. Segments contain bookings and ultimately faces.
The segment advertising space can be sold, or be allocated the status of bonus. Theses are called purchase types. Sold means sold and it is no longer available. However, depending on contract terms it may be classed as a bonus.
At its simplest level, bonuses are a means of tracking what advertising space has been given away for free.
Bonuses are the manual allocation of inventory to make up for shortfalls in performance. Large campaigns may have a ‘safety margin’ of a bonus segment to account for content that should have been scheduled but was not, or to account for other delivery problems such as the unavailability of busses, vandalism, repairs or construction.
Bonuses can be mandatory and built into the contracts for large accounts. Bonuses can also be optional or ‘good will’ actions. Regardless these are all manually scheduled and are not automatic overflow calculations in Static Campaigns.
- Guaranteed Bonus – This status will be used when space is promised to be delivered to an advertiser at no extra charge.
- Non-Guaranteed Bonus – This status will be used when space is to be delivered, only if available, at no extra charge.
Do not confuse with moveable and pre-emptable.
Booking types determine how flexible purchases can be.
- Fixed – The location has been sold and it cannot be moved or pre-empted or changed. Generally, most purchases are fixed.
- Moveable – The location can be replaced by another location of equal value.
- Pre-emptable – The location can be removed from the advertiser with no guarantee of a replacement.
- Void – A location that is included the proposal or contract for informational purposes but is not available.
- Filler – A board that has availability but has general purpose content on it to prevent a blank face.