What Partially Available Means
Partially Available
Static Campaigns
Sales users and chartists will regularly encounter inventory that is partially available. This can happen for two broad reasons: time and the state of sale.
With respect to time, partially available means that in the date range selected, your availability search has some availability in time in the search range, but not completely. For example, if you are searching for availability in the month of January, and a face has one week already sold, it will show up as partially available.
Drilling into the Static Avails or Static Pack Avails results will help you understand why some faces are partially available.
To drill into the partially available results:
- Access Campaigns in the top-left menu, click the Sales tab, and then the Static Avails or Static Pack Avails tile needed for the type of inventory search required.
- Click the Timeline button at the top.
- If you prefer a list, click the List button at the top and scroll right to see the Available Dates column.
- Click the Export to Excel button.
Clicking a timeline item opens a new tab about the campaign showing the availability of spots in a graphical view.
Each inventory item has a bullet with a right carat . Clicking it shows details about its availability, including what campaigns are making use of it, and when it is available.
The selected data will download as a Microsoft Excel document. It will be in the browser's download's directory.
Bonus Bookings
Inventory space can be partially available because the buyer agrees that their purchases can be bumped in exchange for a lower price. To account for errors in scheduling, or the unavailability of inventory due to construction, repairs, or because vehicles may have been unavailable, campaigns may make up shortfalls by booking bonus segments.
Bonus bookings can be mandatory, in the case of large accounts, or optional goodwill. These can all contribute to partial availability that may appear and disappear suddenly.
Pre-Emptable and Moveable
Some buyers agree that their ad buys can be pre-empted or moved. Despite being sold and showing as sold in an avails search, their locations may be available for other campaigns, under the right circumstances.