Ad serving allows digital OOH companies to publish the availability of their digital assets to third parties. Rather like airlines publishing the availability of seats on routes to travel web sites, Broadsign Ayuda media owners can configure their digital assets to allocate bumpable and unsold spots or unsold time to third parties.
These third parties broker that availability.
- The practical result is more revenue as global buyers have access to unsold inventory of participating digital OOH media owners 24 hours a day.
- By default ad serving from third parties is available to all players but administrators can restrict it as needed.
The practical impact is that spots filled with purchases generating low or no income can be replaced with sales that generate more income.
Is the same thing as Programmatic Digital Advertising?
Broadsign Ayuda supports programmatic services through third-party integration.
Four Methods
Broadsign Ayuda supports four different ad serving methods for use in different circumstances. These can often be used together.
| Method | Description |
| Bumpable booked spots | Replacing bumpable booked spots with ad server content can optimize bumpable Booked Spots revenue. |
| Unsold time |
Ad server content can be sought when a loop is not filled completely. This is configured in the loop template. Note: Unsold time can be differentiated between time with or without filler. |
| Reserved loop time | Time for ad serving can be reserved in loop templates. |
| Specific VAST designs must be shown |
Specific VAST advertising, filler, or editorial content, can be presented. VAST settings in the player configurations are the baseline. VAST settings for designs take priority only when these need to be distinct from the overall player configuration settings. To put this another way, players prioritize the design VAST URL over the VAST URL for unsold time. |
Similar Sounding Feature
Third Party Ad Tags are 'merely' designs sourced remotely and not considered to be ad serving.
