This feature forces digital ads in the bundle to play fully, irrespective of the spot length.
For example, the morning rush hour daypart may have may have a sixty second loop with ten spots. If one of those ads has a 12-second run time, it would normally get cut short. Enabling play to end ensures that all spots in the bundle play completely. Spots will not be trimmed short to fit the loop length.
In this example, this will result in play count shortages. Why? The campaign calculates expected plays based on the configured loop length. Because of the extra two seconds per loop, there will be fewer overall plays for all ads in the bundle selected for that loop.
When the rush hour day part ends, the overly long rush hour loop will play fully before being replaced by the loop schedule for the next day part.
Note: Play to End may shorten spot lengths if a video is shorter than the spot length. Play to end has no impact on images.
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