Other Segment Information

To account for unavailability of faces, booking shortfalls may be made up for through bonus segment bookings. Bonus bookings can be mandatory, in the case of large accounts, or optional.

Information Description
Guaranteed Bonus This status will be used when space is promised to be delivered to an advertiser at no extra charge.
Non-Guaranteed Bonus This status will be used when space is to be delivered, only if available, to an advertiser at no extra charge.
Standard Sale This status is to be used for most sales. Shortfalls can also be accounted for in the invoicing through other means such as credits or discounts.

Segments can contain many other information fields that make managing, tracking and reporting upon segments more effective.

Information Description
Network Networks are groupings of sites.
Media The specific type of static or digital media such as poster, or bus shelter, etc.
Segment Type Specify the rate card to be applied. This will affect the campaign earnings.
Take down by This reminder field to remove content is optional.
Information Description
Target Criteria

Choose the goal: Face Count, Daily Effective Circulation (DEC), or Gross Rating Point (GRP).
Target Criteria Value Enter a whole number to indicate the number of faces you must remember to book for this campaign.
Target Criteria Type Leave this blank if you choose a Face Count target.
Information Description
Tax Code If a tax code that is applicable to the chosen market is available, then it can be selected here. For example, if taxes are different in two districts, no option might be selectable.
Segment Business Type An allied field that may be configured in deployment. For example, it may be used to track non-profit or for profit businesses, rural or urban etc.
Information Description
Brand Use this drop-down menu to identify the brand for which the campaign is being created.
Reference # A free-form field to refer to external client information.
Booking Wizard Broadsign Ayuda has an internal tool for creating proposals that some customers have deployed. If that tool was used, the resulting session ID would be filled out automatically.
Comments / Description Use this field to describe your segment.

See Also: