The Top Two Skills
Why it’s Important to Get Good at Searching
Probably the number one skill of any Broadsign Ayuda user is filter searching.
Why?
Once files, bundles, campaigns or records of any kind are used in an executed campaign, these cannot be deleted. These are proof of the campaign, your firm’s proof of performance and invoicing.
Technically, the Filter Search screen can be used without any filters. In practice this will result in slow search performance and lengthy search results.
Why it’s Important to Get Good at Naming
The second most important skills for Broadsign Ayuda users is naming. Because tens of thousands of media files, loops and advertising elements are processed by your firm each year, naming clearly and consistently so you and your team can find what you're looking for quickly is vital.
Best practices for naming:
- Be consistent – Use your company’s naming conventions.
- Codes – Use alpha numeric IDs for images.
- Descriptions – These are free form fields included throughout Broadsign Ayuda. Make use of them.