The Video Ad Serving Template is a specification released by the Interactive Advertising Bureau (IAB) that sets a standard for communication requirements between ad servers and video players by using XML.
With so many platforms, operating systems and device types, and the technological fact that serving video to players versus browses is different, VAST provides a common protocol that not matter where the ad is played, it will be understood if an advertising design should play, how it should be presented, how long it should last, if it can be skipped, where to find it, what it should click through to and other properties.
Broadsign Ayuda is VAST 2.0 compliant.
Sample
Copy
<VAST version="2.0">
<Ad id="601364">
<InLine>
<AdSystem>Adsystem Example</AdSystem>
<AdTitle>VAST 2.0</AdTitle>
<Description>VAST 2.0</Description>
<Error>http://myErrorURL/error</Error>
<Impression>http://myTrackingURL/impression</Impression>
<Creatives>
<Creative AdID="12345">
<Linear>
<Duration>00:00:30</Duration>
<TrackingEvents>
<Tracking event="creativeView">http://myTrackingURL/creativeView</Tracking>
<Tracking event="start">http://myTrackingURL/start</Tracking>
<Tracking event="midpoint">http://myTrackingURL/midpoint</Tracking>
<Tracking event="firstQuartile">http://myTrackingURL/firstQuartile</Tracking>
<Tracking event="thirdQuartile">http://myTrackingURL/thirdQuartile</Tracking>
<Tracking event="complete">http://myTrackingURL/complete</Tracking>
</TrackingEvents>
<VideoClicks>
<ClickThrough>http://www.examplemedia.com</ClickThrough>
<ClickTracking>http://myTrackingURL/click</ClickTracking>
</VideoClicks>
<MediaFiles>
<MediaFile delivery="progressive" type="video/x-flv" bitrate="500" width="400" height="300" scalable="true" maintainAspectRatio="true">
http://demo.examplemedia.com/video/acudeo/Carrot_400x300_500kb.flv
</MediaFile>
</MediaFiles>
</Linear>
</Creative>
<Creative AdID="601364-Companion">
<CompanionAds>
<Companion width="300" height="250">
<StaticResource creativeType="image/jpeg">
http://demo.examplemedia.com/vast/this_is_the_ad.jpg
</StaticResource>
<TrackingEvents>
<Tracking event="creativeView">http://myTrackingURL/tracking</Tracking>
</TrackingEvents>
<CompanionClickThrough>http://www.examplemedia.com</CompanionClickThrough>
</Companion>
<Companion width="728" height="90">
<StaticResource creativeType="image/jpeg">
http://demo.examplemedia.com/vast/trackingbanner
</StaticResource>
<CompanionClickThrough>http://www.examplemedia.com</CompanionClickThrough>
</Companion>
</CompanionAds>
</Creative>
</Creatives>
</InLine>
</Ad>
</VAST>