Splash
Splash is a comprehensive enterprise resource planner specifically designed for managing out-of-home (OOH) advertising operations. It provides a centralized platform for overseeing both static and digital advertising campaigns, encompassing functionalities such as:
- Inventory Management – Tracking and managing the availability of advertising sites and individual faces.
- Campaign Management – Facilitating the creation, scheduling, and execution of advertising campaigns.
- Change Management – Handling change requests and campaign modifications.
- Financial Tracking – Maintaining running totals of invoices and financial data.
- Digital Ad Management – Uploading, scheduling, and managing digital advertisements.
- Operations Support – Generating work orders and supporting the operations team in campaign execution.
- Availability Balancing – Optimizing inventory allocation across different clients.
Campaign Workflow in Splash
While campaigns often originate as proposals in Juice, the actual campaign execution and management take place in Splash. Sales users in Juice create proposals, which, after client acceptance and sales manager approval, are converted into full-fledged campaigns by chartists within Splash. This conversion process is essential, as it enables the booking of advertising faces and the scheduling of content for those faces.
Understanding Roles: Chartists and Schedulers
The terms "Chartist" and "Scheduler" often cause confusion, especially for those new to the industry. Historically, Chartists were responsible for managing billboard advertisements, manually tracking availability and schedules using charts. With the rise of digital advertising, the term Scheduler has become more prevalent, particularly for those focused on digital campaigns.
In some organizations, these roles are combined, while in others, they represent distinct departments with specialized responsibilities. For clarity, this document will use "Chartist" as a generic term for those scheduling static campaigns and "Digital Scheduler" for those managing digital campaigns.
The Relationship Between Splash and Juice
Juice can be viewed as a streamlined version of Splash tailored for sales teams. It provides a simplified interface with features focused on creating and managing proposals for OOH advertising campaigns. Once a proposal in Juice transitions to a contracted campaign, it becomes the foundation for the campaign execution process within Splash.
