This document outlines the workflow for creating, managing, and billing advertising campaigns. Several user roles and software applications are involved in this process.
Sales Team
Sales users utilize Juice to create proposals, checking for available advertising space and generating PDF proposals for their customers. Sales managers then review and approve these proposals, including any special discounts offered to the client.
Campaign Scheduling
The Chartist / Digital Scheduler uses Juice to build the advertising campaign. They convert the data from the sales proposal into a scheduled campaign, ensuring it aligns with current inventory availability. This process involves creating the necessary data records to manage the campaign, preparing work orders for the operations teams, and uploading the designs into bundles.
Operations
The Operations Manager oversees the campaign execution. They use Splash to review work orders and manage work crews, ensuring the advertising copy is posted correctly. Bill Posters, who report to the Operations Manager, use the POST mobile app to upload photographic proof of campaign performance. Digital players maintain their own separate proof-of-play records.
Billing and Reconciliation
Accounting users utilize the Broadsign Ayuda finance tool within BMS (Billing Management System) to generate invoices, manage billing rules, and reconcile credits and schedules. Broadsign Ayuda uploads this financial data to the client's financial package for processing.
Client Review
Clients can review campaign performance using the POP tool. This tool allows them to verify campaign delivery by tracking the installation of static designs.
POP can mean either Proof of Performance or Proof of Play.
- Performance refers to static ads (Static Proof of Performance (POP)).
- Play refers to digital content (Digital Proof of Play (DPOP)).
