Juice
Juice serves as the primary tool for managing both static and digital advertising campaigns. Its functionalities encompass a wide range of tasks, including:
- Availability Management – Ensuring the availability of advertising sites and specific locations within those sites.
- Change Management – Handling change requests related to campaigns.
- Financial Tracking – Maintaining running totals of invoices.
- Digital Campaign Management – Uploading and scheduling digital advertisements.
- Operations Support – Preparing work order information for the operations team.
- Inventory Balancing – Balancing changes in availability between different clients.
Campaign Lifecycle in Juice
Campaigns in Juice often originate as proposals created by sales users. These proposals, upon acceptance by clients and approval by sales managers, are typically converted into contracted campaigns. This conversion is usually handled by chartists using Splash, another software application within the system. However, Juice also provides the capability to directly book advertising faces, mirroring the functionality available in Splash.
Teamwork and Roles
Chartists and Schedulers play crucial roles in campaign management. While "Chartist" is the traditional term for individuals managing billboard advertisements, "Scheduler" is increasingly used in the context of digital advertising. In some organizations, these roles may be combined, while in others, they represent separate departments.
Rate Cards: National vs. Local
Rate cards serve as pricing templates for advertising inventory. Two primary types of rate cards exist: National and Local. Digital media may employ rate cards calculated on an hourly basis. Each inventory item is priced based on its value to advertisers. However, during the campaign building and modification process, various discounts can be applied, altering the effective pricing.
Customer Relationship Management (CRM)
Juice incorporates a Customer Relationship Management (CRM) module. This module, part of the Broadsign Ayuda system, enables users to manage information related to contacts and accounts. This functionality facilitates effective communication and relationship management with clients.
