About Min/Max Boundaries

When using Average Share of Voice types of buys, you set a percentage to achieve. You can apply a minimum and maximum boundary for all Average Share of Voice types of buy on your domain in the domain settings (see Min/Max Boundaries).

Note: Guaranteed Campaigns settings are available only to users assigned the Admin or Direct Sales Admin role. For more information, see User Permissions.

Min/Max Boundaries

Guaranteed Campaigns

When applying a Min, Max, or both Boundaries values, they ensure consistent pacing in the delivery of the Average Share of Voice types of line items (Content and Network Management campaign). This can avoid, for instance, that the user-defined Share of Voice value is all delivered at the beginning of the campaign, instead of being spread out more evenly.

Let's say, for instance, that you are using a Daily Average Per Screen Share of Voice of 40%. If you apply a Min boundary of -10 points and a Max boundary of +10 points, this means that your campaign may achieve between 30% and 50% Share of Voice.

The resulting average SoV cannot be under 0% and over 100%. If you have set a SoV of 5% and a Min boundary of -10 points, for instance, the result will be 0% and not -5%.

The boundaries will be applied at the time of availability check, holding, booking, reallocation, and rebalancing.

Note: The Maximum saturation setting at the domain level (configured in Default Parameters) acts as an absolute ceiling. If the Maximum saturation is lower than the Max boundary you've set for your Average Share of Voice line item, the Maximum saturation value will take precedence.

Let's say that you have set the following boundaries in the domain settings:

  • Min boundary of -15 points

  • Max boundary of +10 points

The behavior differs according to the Share of Voice type used, as described in each Average SoV type of buy section of the Share of Voice Types of Buy page.

The following table offers an example:

SoV Type SoV Value (%) Description Resulting Value (%)
Daily average SoV per screen 20 The Min boundary on the line item applies at all times (absolute min). 5
The Max boundary on the line item applies at all times (absolute max). 30
Daily average SoV 30 The Min boundary on the line item can vary (some hours can be zero saturation), but the overall daily value will be according to the boundary set. 15
The Max boundary on the line item applies at all times (absolute max) and is equal to the Maximum saturation setting. 40
Campaign average SoV 40 The Min boundary can vary (some hours can be zero saturation), but the overall Campaign value will be according to the boundary set. 25
The Max boundary applies at all times (absolute max) and is equal to the Maximum saturation setting. 50