Takeover Type of Buy

This page describes the Takeover Type of Buy and the specifics related to it.

Takeover

Guaranteed Campaigns

The Takeover Type of Buy is used for campaigns that take over a set of screens for a specific point in time. This Type of Buy can help your advertisers maximize the impact of their campaigns.

Takeovers are an excellent strategy to increase the yield of your network. You can charge a premium for a campaign to play up to 100% of the time that a screen is available.

The Takeover value for your current selection is displayed in the current settings component of the interface:

For more information on how to use the Takeover Type of Buy, see Schedule a Takeover Campaign.

When a Takeover is booked, all existing campaigns on the selected screens are removed from the screens and replaced with the takeover. The campaigns that have been removed are then rebalanced. For more information, see Use the Rebalancing Feature.

Rebalancing recovers the impressions/repetitions of pushed line items. It typically occurs after business hours (6 pm to 6 am) local domain time to minimize disruption. The domain timezone is configured by a Broadsign Representative upon initial setup.

  • Takeovers booked during business hours: Rebalancing occurs at 6 pm.
  • Takeovers booked after business hours: Rebalancing is immediate.

When holding or booking a campaign that contains a Takeover-based line item, an availability check is performed to confirm whether the takeover can be achieved. For more details, see Availability Check Feature.

It is possible to hold or book campaigns containing multiple types of buy, including the Takeover.

For more information, see Schedule a Takeover Campaign.

A Takeover attempts to guarantee a specified percentage of screen playback time of a line item by temporarily overriding the playback of other line items. This is achieved through saturation, which supersedes the default playback frequency of line items.

For more information about setting up a takeover, see Schedule a Takeover Campaign.

At the moment, there is no way to automatically change pricing for a Takeover Type of Buy. The pricing for Takeovers uses the same rate card as any other Type of Buy. For more information, see Add and Edit Rate Cards.

However, once you have selected the Takeover screens, click Save line item and then you can adjust (increase) the price manually on that line item.

The Suggested Price for the Takeover is calculated as the sum of all available impressions.

For example, if the CPM is $10, and there are 100,000 total impressions per day on the screen in question, the price for the Takeover is $1,000 per day.