Bonus Segments
When faced with the unavailability of certain faces or face packs, chartists can utilize bonus segment bookings to compensate for potential shortfalls.
Bonus bookings can be mandatory, in the case of large accounts, or optional.
| Information | Description |
|---|---|
| Guaranteed Bonus | This status will be used when space is promised to be delivered to an advertiser at no extra charge. |
| Non-Guaranteed Bonus | This status will be used when space is to be delivered, only if available, to an advertiser at no extra charge. |
| Standard Sale | This status is to be used for most sales. |
Optional Segment Information
Segments can contain many other information fields that make managing, tracking and reporting upon segments more effective.
| Information | Description |
|---|---|
| Network | Networks are groupings of sites. |
| Media | The specific type of static media such as poster or bus shelter. |
| Segment Type | Specify the rate card to be applied. This will affect the campaign earnings. |
| Take down by | This reminder field to remove content is optional. |
Segment Objectives
| Information | Description |
|---|---|
| Target |
Choose the goal: Face Count, Daily Effective Circulation (DEC), or Gross Rating Point (GRP). |
| Target Criteria Value | Enter a whole number to indicate the number of faces you must remember to book for this campaign. |
| Target Criteria Type | Leave this blank if you choose a Face Count target. |
Segment Finances
| Information | Description |
|---|---|
| Tax Code | If a tax code that is applicable to the chosen market is available, then it can be selected here. For example, if taxes are different in two districts, no option might be selectable. |
| Segment Business Type | An allied field that may be configured in deployment. For example, it may be used to track non-profit or for profit businesses, rural or urban. |
Misc Segment Information
| Information | Description |
|---|---|
| Brand | Use this drop-down menu to identify the brand for which the campaign is being created. |
| Reference # | A free-form field to refer to external client information. |
| Comments / Description | Use this field to describe your segment. |
