Segments
Static Campaigns
A segment is a subset of a campaign defined by its date range, sales market, and media type. For example, the same advertisement running in bus shelters within the same date range in Manhattan and New Jersey would be considered two different segments. Essentially, a campaign can be viewed as a collection of segments.
Segments are also sometimes referred to as booking lines.
The Segments screen of the campaign record is where chartists will spend the bulk of their time when creating campaigns. This is where they will create and edit bookings and schedules for those bookings.
Once the design is assigned to a static segment, and copy produced, all that results is a work order.
Chartists use segments to covert line items in the contract into actual booked faces.
Can Campaigns Contain More Than One Segment?
Yes. Campaigns may be thought of as collections of segments.
Can Segments Have Different Dates?
Yes. In fact, this is common as advertising inventory may have different availability dates and changes from customers result in alterations to schedules.
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