A segment is a subset of a campaign that has a date range, sales market and a media type. For example, the same ads running in bus shelters at the same date range in Manhattan and New Jersey would be different segments. Ultimately, a campaign can be thought of as a collection of segments.
Segments can also be called Booking Lines.
The Segments screen of the campaign record is where chartists will spend the bulk of their time when creating campaigns. This is where they will create and edit bookings and schedules for those bookings.
Once the design is assigned to a static segment, and copy produced, all that results is a work order.
Chartists use segments to covert line items in the contract into actual booked faces.
Can Campaigns Contain More Than One Segment?
Yes. Campaigns may be thought of as collections of segments.
Can Segments Have Different Dates?
Yes. In fact, this is common as advertising inventory may have different availability dates and changes from customers result in alterations to schedules.
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