Digital vs. Static Inventory

The status of each screen, whether it's Active or Inactive. Active screens are in operation and can be booked on.

Address of the screen taken from the Display Unit.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in our Content and Network Management solution.

Example: 21 Greens Road RD 2 Ruawai 0592

Ad types supported by the Broadsign Platform. If more than one type is supported, use a ";" to separate them.

• static
• video
• audio
• html

Example: static;video;html

Audience Calculation Method used by the screen.

• dwell: The audience is calculated as follows:

audience per hour / number of loop per hour

Each ad within a loop gets the same number of delivered impressions.

• prorated: The audience is calculated as follows:

audience per hour / number of seconds per hour (3600) * Ad Slot length

The audience per hour should be prorated proportionally to the actual slot length. In other words, a prorated formula takes into account variable slot lengths and their impact on impressions calculation.

Note: The Audience Calculation method is set in our Content and Network Management solution at the Loop Policy level. For more information, see Loop Policy Variables in the Content and Network Management documentation.

Name of the audience data source, separated by ";". See Audience Sources for supported sources.

Example: ACI;Blimp

Average impression multiplier for the screen, as in the average amount of viewable impressions per ad slot.

Estimated average weekly total impressions. It must be a value higher than 0.

This value is calculated automatically by using the next four weeks worth of data to calculate how many impressions are delivered on a weekly (7 days) basis. It cannot be calculated when:

• audience_type = live
• the face is Static

This value is used by DSPs to plan their campaigns.

Example: 1000

Facing direction of the screen or face, in degrees. Select between N, NE, E, SE, S, SW, W, and NW.

Example: NE

A short and descriptive name of the screen or face (location, specialty, etc.). It must be unique.

Example: Times Square Screen

Diagonal size of the screen in the measurement unit defined in Diagonal Size Unit. It must be a value higher than 0.

Example: 20

Designated Market Area (Nielsen measurement). Applicable only to US networks.

Example: 501

Screen CPM floor in Australian dollars.

This is an information field where the publisher should add an average CPM for the screen. Actual pricing will be set at the deal ID level.

Example: 10

Screen CPM floor in Canadian dollars.

This is an information field where the publisher should add an average CPM for the screen. Actual pricing will be set at the deal ID level.

Example: 10

Screen CPM floor in Euros.

This is an information field where the publisher should add an average CPM for the screen. Actual pricing will be set at the deal ID level.

Example: 10

Screen CPM floor in British pounds.

This is an information field where the publisher should add an average CPM for the screen. Actual pricing will be set at the deal ID level.

Example: 10

Screen CPM floor in New Zealand dollars.

This is an information field where the publisher should add an average CPM for the screen. Actual pricing will be set at the deal ID level.

Example: 10

Screen CPM floor in US dollars.

This is an information field where the publisher should add an average CPM for the screen. Actual pricing will be set at the deal ID level.

Example: 10

Name of the screen autogenerated based on the Display unit name and Frame name. See Screen Naming (Broadsign Inventory).

This parameter cannot be edited in the Broadsign Platform. Changes must be done in our Content and Network Management solution.

Geographical coordinates in decimal degrees.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in our Content and Network Management solution.

Maximum ad slot length in milliseconds. It must not be lower than the Min Ad Duration value.

Example: 30000

Minimum ad slot length in milliseconds. It must be a value higher than 0.

Example: 10000

Whether or not motion type content is allowed to play on this screen.

Whether this screen is transactable on our Programmatic Campaigns solution's Open Exchange. If enabled, floor prices are taken directly from the screen object, screens will be visible to integrated DSPs and transactable without a Deal ID.

The original Reach Device ID available in the Programmatic Campaigns module before migrating to the Broadsign Platform.

The status of each screen, whether it's Transactable programmatically or Not Transactable. If a screen displays a Not Transactable status, you can hover your cursor over this status to discover the specific information you must update to enable transactability.

The system automatically propagates any screens that support programmatic transactions directly to our Programmatic Campaigns solution.

For more information, see Digital vs. Static Inventory and Edit the Screen Activity Status.

External reference ID available to the customer to identify the screen. This ID will be used to match the screen and update it if it already exists. The field is limited to 255 characters.

The number of lines (horizontal and vertical) of pixels on a screen.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in our Content and Network Management solution.

Example: 1024x768

The number of image URLs provided for this screen. Image URLs are defined in the Screen Image URLs parameter, which is available when performing one of the following actions:

• Quick Screen Update: Inventory Column Details
• Bulk Screen Update .csv file: CSV File Column Details (Broadsign Inventory)

Example: 101

Geographic region within which the same standard time is used.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in our Content and Network Management solution.

Venue type ID. See options in Venue Types.

Example: 80701

General descriptor for the type of audience being used:

• basic – If you are uploading audience schedules into the Broadsign Platform.
• live – If you are sending audience information live in the ad requests. The audience information is usually from a live source such as Quividi or a real-time audience provider.

Note: This parameter is available for Broadsign inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

List of Criteria associated with the screen.

Each screen inherits the Criteria associated with its Display Unit and its frame(s) in our Content and Network Management solution. For screen groups, the screens inherit the Criteria associated with the Display Units that make up the group. For more information on Criteria, see Criteria and Conditions in the Content and Network Management documentation.

Note: This parameter is available for Broadsign inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

The ID of the corresponding display unit screen in our Content and Network Management solution. This information is optional.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in our Content and Network Management solution.

Note: This parameter is available for Broadsign inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

Indicates whether Broadsign can create programmatic deals that include this screen without prior authorization.

Note: This parameter is available for Third-Party Players inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

Type of asset for the screen. It is automatically set to Digital.

Note: This parameter is available for Third-Party Players inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

List of Third-Party Players Attributes associated with the screen.

Note: This parameter is available for Third-Party Players inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

Auction type for the screen:

• First Price – The bid from the DSP with the highest bid price over the bidfloor value wins the auction.
• Second Price – The bid from the DSP with the highest bid price over the bidfloor wins.

For more information, see Understanding Deals on Place Exchange.

Note: This parameter is available for Third-Party Players inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

The percentage share of the loop duration for a given screen.

Note: This parameter is available for Third-Party Players inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

External identifiers associated with the screen.

The field uses the following structure:

source1:Id1;source2:Id2;source3:Id3

Note: This parameter is available for Third-Party Players inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

Total impression count over a four-week period.

Note: This parameter is available for Third-Party Players inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

Whether the screen is limited to private auction only.

Note: This parameter is available for Third-Party Players inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

List of schedules that determine when the screen is inactive. Each schedule must be separated by the "|" character.

The field uses the following structure:

key;date-range;description|key;date-range;description

• key: Unique string identifying the schedule for this screen.
• date-range: Date range using the following format: YYYY-MM-DD:YYYY-MM-DD. This is required.
• description: String describing why the screen is inactive (for example, "holiday schedule"). This is optional.

Note: This parameter is available for Third-Party Players inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

Default ad slot length in milliseconds. It must be a value higher than 0.

This is mandatory.

Example: 10000

Note: This parameter is available for Third-Party Players inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

ID used to represent the panel in the unified inventory.

Note: This parameter is available for Third-Party Players inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

Number of units for the screen.

Note: This parameter is available for Third-Party Players inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

Name or description of the venue.

This is mandatory.

Note: This parameter is available for Third-Party Players inventory. For more information, see Broadsign Digital Screen Inventory vs. Third-Party Players.

Address of the face.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in the Static Operations module.

Example: 21 Greens Road RD 2 Ruawai 0592

List of Inventory Attributes associated with the face.

Proper setup of these Inventory Attributes is essential for the Campaigns to function as intended. Incorrectly configured Inventory Attributes can lead to Campaigns targeting the wrong Faces or failing to target the right Faces. For more information, see Inventory Attributes.

Estimated average weekly total impressions. It must be a value higher than 0.

This value is calculated automatically by using the next four weeks worth of data to calculate how many impressions are delivered on a weekly (7 days) basis. It cannot be calculated when:

• audience_type = live
• the face is Static

This value is used by DSPs to plan their campaigns.

Example: 1000

Facing direction of the screen or face, in degrees. Select between N, NE, E, SE, S, SW, W, and NW.

Example: NE

Size of the face.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in the Static Operations module.

Example: Extra Wide

Format of the face (for example, billboard, poster, scroller).

This parameter cannot be edited in the Broadsign Platform. Changes must be done in the Static Operations module.

Example: billboard

Autogenerated name of the face.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in the Static Operations module.

Geographical coordinates in decimal degrees.

This parameter cannot be edited in the Broadsign Platform. Changes must be done in the Static Operations module.

The number of image URLs provided for this screen. Image URLs are defined in the Screen Image URLs parameter, which is available when performing one of the following actions:

• Quick Screen Update: Inventory Column Details
• Bulk Screen Update .csv file: CSV File Column Details (Broadsign Inventory)