Create a Deal

This section describes how to create a deal.

To create a deal:

  1. Access the Deals section.
  2. Click Create on the top right of the Deal List.
  3. The Creating New Deal card is displayed.

  4. Enter the proper information in the Basics section:
  5. Field Name Description
    Name Name of the deal. It must be something meaningful.
    Publisher Your publisher will be selected for the creation of the deal.
    Deal ID Unique and auto-generated every time a new deal is created.
    Start Date Start date of the deal.
    End Date End date of the deal.
    Status Defines whether the deal is active or inactive.
  6. Enter the proper information in the Auction settings section:
  7. The auction will select the bid with the highest total value when considering the following:

    1. The duration of the creative
    2. The currency of the bid
    3. The CPM price submitted of the bid
    Field Name Description
    Deal Priority Level Select a value between 1 and 1,000, 1 being the highest. The default value is 10. Mandatory.
    Auction Type

    Mandatory. Select one of the following values:

    • Fixed price: The set price of the deal.
    • 1st price: The bid from the DSP with the highest bid price will be declared the winner in the auction.
    Test / Non-Billable Traffic Use this option only for test and/or non-billable traffic with trading partners.
    CPM Bid Floors The minimum price of the two auction types. Mandatory.
  8. If applicable, add tags to the Seat Targeting list. For more details, see Set up Seat Targeting.
  9. If applicable, add tags to the Demand Targeting list. For more details, see Set up Demand Targeting.
  10. If applicable, add additional targeting information. For more details, see Inventory Targeting.
  11. Once everything is correct, click Save & Continue.