Create a Deal

To create a deal:

1. Access the Deals section.



2. Click Create on the top right of the Deal List.

The Creating New Deal card is displayed.

3. Enter the proper information in the Basics section:



Field Name	Description
Name	Name of the deal. It must be something meaningful.
Publisher	Your publisher will be selected for the creation of the deal.
Deal ID	Unique and auto-generated every time a new deal is created.
Start Date	Start date of the deal.
End Date	End date of the deal.
Dayparts	Allows you to add up to 6 different dayparts for the day. If a daypart is saved on the deal, the deal will only be active during that time. Note: All dayparts shown are active during hours set in the screen's local timezone.
Status	Defines whether the deal is active or inactive.

4. Enter the proper information in the Auction settings section:



The auction will select the bid with the highest total value when considering the following:

1. The duration of the creative
2. The currency of the bid
3. The CPM price submitted of the bid

Field Name	Description
Deal Priority Level	Defines the priority of a Deal. Select a value between 1 and 1,000, 1 being the highest. The default value is 10. Mandatory.
Auction Type	Mandatory. Select one of the following values: Fixed price: The set price of the deal. 1st price: The bid from the DSP with the highest bid price will be declared the winner in the auction.
Test / Non-Billable Traffic	Use this option only for test and/or non-billable traffic with trading partners.
CPM Bid Floors	The minimum price of the two auction types. Mandatory.

5. If applicable, add tags to the Seat Targeting list. For more details, see Set up Seat Targeting.
6. If applicable, add tags to the Demand Targeting list. For more details, see Set up Demand Targeting.
7. If applicable, add additional targeting information. For more details, see Inventory Targeting.
8. Once everything is correct, click Save & Continue.