This section describes how screens are added to Broadsign SSP (Reach).
Screens can be added to Broadsign SSP (Reach) either manually through the UI or by importing a .csv template.
- Adding Screens Manually – You can add a single screen manually by entering the relevant data in the available sections of the Broadsign SSP (Reach) interface. See Screen Information Fields.
- Adding Multiple Screens – You can add data for multiple screens at the same time by importing this data from a .csv file. See Set up Screen Inventory from a CSV File.
Reach out to your Broadsign account manager or point of contact if you have any issues.
| Field Name | Description |
|---|---|
| Device ID | "broadsign.com:" + player ID. Mandatory. |
| Name | Name of the screen. A short and descriptive name of the screen (location, specialty, etc.) is recommended. Mandatory. |
| Publisher | Your company account name (pre-filled). |
| Allows Motion | Indicates whether or not the screen allows any motion. |
| Open Exchange Enabled | Shows whether or not a screen is enabled for Broadsign SSP (Reach)'s Open Exchange. |
| Active | Inactive screens are not visible in deals and will not send bid requests. |
| Screen count |
Integer value between 1 and 100 that indicates the number of physical screens to which a specific Device ID is hooked up, via any synchronization method. |
| Resolution | Screen resolution. Mandatory. |
| Aspect Ratio | Screen aspect ratio in read-only format. It is calculated directly from the resolution. |
| Diagonal Size | Diagonal size of the screen in the measurement system defined for your region. |
| Diagonal Size Units | Measurement value for the diagonal size of the screen. Possible values are inches, feet, meters and centimeters. |
| CPM Bid Floors | At least one CPM is required to be set for Open Exchange. |
| Field Name | Description |
|---|---|
| Tags |
Tags are used to include screens in deals or to restrict specific content in certain screens. For more information, see How to Use and Create Tags. Note: A publisher should be selected before tags selection. |
| Field Name | Description |
|---|---|
| Latitude | Latitude of the screen. |
| Longitude | Longitude of the screen. |
| DMA | A Designated Market Area or a DMA is a U.S. geographic area defined and updated annually by the Nielsen Company. Only applicable for screen located in the U.S. |
| Time Zone | Time Zone area where the screen is located. |
| Country | Country where the screen is located. |
| Region | Region or state where the screen is located. |
| City | City where the screen is located. |
| Address | Address of the screen. |
| Field Name | Description |
|---|---|
| Venue Types | Options listed in the drop-down menu. |
| Screen Types |
Type of the screen used. The screen type is used to assist with Broadsign’s sustainability efforts. Accepted values are:
|
| Allowed Ad Types | Options listed in the drop-down menu. |
| Screen Image URL |
URL link to a screen image. Screen image requirements are different for each DSP. For the Broadsign Ads DSP, we recommend an image with a minimum of 600 pixels by 600 pixels. The screen image will be presented as follows:
|
| Bearing Direction |
Facing direction of the screen, in degrees (N=360, E=90, S=180, W=270, NE=45). |
| Measurement Partner ID |
Inventory identifier used within the main measurement partner's system. It serves to map Broadsign Device IDs with Measurement Partner IDs. This mapping process is essential for Broadsign SSP (Reach) and Frequency analysis. |
| Audience Data Sources | Options listed in the drop-down menu. |
| Min Ad Duration | Minimum ad play length of the screen, in seconds. |
| Max Ad Duration | Maximum ad play length of the screen, in seconds. |
| Average Weekly Impressions | Weekly total impressions. |
| Internal Publisher Screen ID | Internal Publisher Screen ID if required by the publisher. |
| Average Impression Multiplier | Average impression multiplier for the screen, as in the average amount of viewable impressions per ad slot. |
If a screen is missing a valid audience schedule in Broadsign SSP (Reach), the system uses the Default Audience Value defined in this field.
| Field Name | Description |
|---|---|
| Basic | Audience value is taken from uploaded audience schedules. |
| Live | Used only if the impression multiplier is passed directly in the ad request. |
