This section describes how screens are added to Broadsign SSP (Reach).
Screens can be added to Broadsign SSP (Reach) either manually through the UI or by importing a .csv template.
- Adding Screens Manually – You can add a single screen manually by entering the relevant data in the available sections of the Broadsign SSP (Reach) interface. See Screen Information Fields.
- Adding Multiple Screens – You can add data for multiple screens at the same time by importing this data from a .csv file. See Set up Screen Inventory from a CSV File.
Reach out to your Broadsign account manager or point of contact if you have any issues.
| Field Name | Description |
|---|---|
| Device ID | "broadsign.com:" + player ID. Mandatory. |
| Name | Name of the screen. A short and descriptive name of the screen (location, specialty, etc.) is recommended. Mandatory. |
| Publisher | Your company account name (pre-filled). |
| Allows Motion | Indicates whether or not the screen allows any motion. |
| Open Exchange Enabled | Shows whether or not a screen is enabled for Broadsign SSP (Reach)'s Open Exchange. |
| Active | Inactive screens are not visible in deals and will not send bid requests. |
| Screen count |
Integer value between 1 and 100 that indicates the number of physical screens to which a specific Device ID is hooked up, via any synchronization method. |
| Resolution | Screen resolution. Mandatory. |
| Aspect Ratio | Screen aspect ratio in read-only format. It is calculated directly from the resolution. |
| Diagonal Size | Diagonal size of the screen in the measurement system defined for your region. |
| Diagonal Size Units | Measurement value for the diagonal size of the screen. Possible values are inches, feet, meters and centimeters. |
| CPM Bid Floors | At least one CPM is required to be set for Open Exchange. |
| Field Name | Description |
|---|---|
| Tags |
Tags are used to include screens in deals or to restrict specific content in certain screens. For more information, see How to Use and Create Tags. Note: A publisher should be selected before tags selection. |
| Field Name | Description |
|---|---|
| Latitude | Latitude of the screen. |
| Longitude | Longitude of the screen. |
| DMA | A Designated Market Area or a DMA is a U.S. geographic area defined and updated annually by the Nielsen Company. Only applicable for screen located in the U.S. |
| Time Zone | Time Zone area where the screen is located. |
| Country | Country where the screen is located. |
| Region | Region or state where the screen is located. |
| City | City where the screen is located. |
| Address | Address of the screen. |
| Field Name | Description |
|---|---|
| Venue Types | Options listed in the drop-down menu. |
| Screen Types |
Type of the screen used. The screen type is used to assist with Broadsign’s sustainability efforts. Accepted values are:
|
| Allowed Ad Types | Options listed in the drop-down menu. |
| Screen Image URL |
URL link to a screen image. Screen image requirements are different for each DSP. For the Broadsign Ads DSP, we recommend an image with a minimum of 600 pixels by 600 pixels. The screen image will be presented as follows:
|
| Bearing Direction |
Facing direction of the screen, in degrees (N=360, E=90, S=180, W=270, NE=45). |
| Average Impression Multiplier | Average impression multiplier for the screen, as in the average amount of viewable impressions per ad slot. |
| Audience Data Sources | Options listed in the drop-down menu. |
| Min Ad Duration | Minimum ad play length of the screen, in seconds. |
| Max Ad Duration | Maximum ad play length of the screen, in seconds. |
| Average Weekly Impressions | Weekly total impressions. |
| Internal Publisher Screen ID | Internal Publisher Screen ID if required by the publisher. |
If a screen is missing a valid audience schedule in Broadsign SSP (Reach), the system uses the Default Audience Value defined in this field.
| Field Name | Description |
|---|---|
| Basic | Audience value is taken from uploaded audience schedules. |
| Live | Used only if the impression multiplier is passed directly in the ad request. |
