Introducing Ride Postings

The Rides feature allows you to extend postings from an initial segment or booking. This means you can eliminate the need to duplicate work orders, or to reorder and reprint copy, when you’re just looking to extend the runtime of a campaign that will already be up. The most common use of Rides is when one design is used throughout a static campaign that uses consecutive segments. When you use Rides to extend a design from your first segment to the next consecutive segments, it signals that no copy changes are required.

Rides can span one segment to another, and even link two different static campaigns from the same advertiser. The necessary conditions are all the same.

  • The media must be static.
  • The design must be the same.
  • The copy must be posted on exactly the same faces as the initial booking.
  • The periods must be consecutive.

A ride can be created when the previous segment or booking has a posting of the same design. For example:

Segment 1 Face 1 Posting
Segment 2 Face 1 Ride
Segment 3 Face 1 Ride

When first using rides, users often think that they can post their designs on all bookings and then ask for a ride to link them, hoping that the system will remove unnecessary work orders and replace them by rides. This is not the case. Rides link from the second instance to the initial 'anchoring' posting.

Watch the Video

The following video outlines how to use the Rides feature in Broadsign Ayuda:

Ride Posting

At-A-Glance

Rides can be useful in different circumstances.

  • If bookings have already been linked to the first segment in a campaign, then choose Ride within a campaign to fill in the campaign’s remaining bookings.
  • If you need to ride only specific bookings, select ride from the segment tab.
  • If bookings of your newly created campaign can make use of rides, then choose Ride from another campaign.
  • If you need to ask the system to create postings and ride for your selection of bookings across segments, then choose Link and Ride.

Where is the Ride Feature Located?

Within the campaign record:

  • In the Design and Segment tabs.
  • And in the Ellipsis (…) menu.

See Also