Preemptible Campaigns

This page describes how to book a campaign as preemptible.

Preemptible Campaigns

Preemptible campaigns are campaigns that are treated as relatively low priority, which should be delivered when higher-priority campaigns are not already scheduled to play. Whether the preemptible campaign is used to reach a frequency goal or as bonus air time, once submitted, Broadsign Control will automatically calculate whether the preemptible campaigns can play according to availability, removing the unnecessary hassle of manually figuring out when and where to schedule a preemptible campaign.

When a player’s loop is not completely full with normal campaigns, it will fill it up as much as it can using preemptible campaigns.

  • Lower priority campaigns are used first, until all preemptible campaigns are exhausted or the loop duration has been met.
  • If there are multiple campaigns with the same priority, the campaign with the lowest id is used first. The system cycles through campaigns of the same priority to avoid repeated selections in each loop.
  • If the loop is still not full, then filler content will be used to fill the loop. Broadsign Control Player must use the “Preemption transformation” on the loop policy to achieve this effect. It is enabled by default. For more information, see Preemptible Campaigns.

  • If the generated playlist is longer than the duration specified on the loop policy, preemptible campaigns will be skipped according to their priority.

    • Note: Repetition counts of preemptible campaigns cannot be predicted.

  • In the event of an unfilled programmatic slot:
    • If there are too many preemptible campaigns in a loop, the excess campaigns are preserved.
    • Among these preserved campaigns, the system selects the campaign with the lowest priority and longest duration that fits the available slot.

Note: Unsold Broadsign Reach slots will be replaced with a preemptible campaign of the same or shorter duration as the Broadsign Reach ad copy slot.

  1. From the Options menu, select Change Options.
  2. Go to Campaigns & Events > Wizard Options.

  3. Select Preemptible.

    This option will appear in the Add Campaign Wizard as "Preemption ".

This step describes how to book one campaign as preemptible.

To book a preemptible campaign:

  1. Add a campaign. Pay special attention to the following pages in the Add Campaign Wizard:

    • Welcome – Name the campaign "Preemptible".
    • Ad Copy Selection – Select the ad copy to assign it to the campaign.

    • Preemption – Check the Preemptible box to define the campaign as preemptible. Assign a Priority value to this campaign, remembering that campaigns with higher values will be the first to be removed from the playlist.

      Priority values can range between +999 and -999, excluding 0.

      If the campaign is booked or managed by Broadsign Direct or the Guaranteed Campaigns module in the Broadsign Platform, the priority value is synced between Broadsign Direct / Broadsign Platform and Broadsign Control.

Finished! You have now set up a preemptible campaign.